Ms. Nedry

Guest Service / Customer Experience Mgmt

Service in the Bedroom: Making Experiences Memorable

By Roberta Nedry, President and Founder, Hospitality Excellence, Inc.

You have arrived, your moment of anticipation is here, you are about to open the door to your sleeping chamber for the night, also your temporary living quarters. You are about to experience perhaps the strongest impression making moment of your hotel stay. You have activated your contribution to the revenue per available room (REVPAR) of that property. You are entering-"the bedroom"

What do your senses tell you the moment you enter the room you have been given as a result of your reservation? What kind of experience will you have in this intimate space you will call "home" for the next period of hours or days? Will you be able to find your way around the room? What kind of service will you experience in the bedroom?

What makes the guest's room experience memorable? What are the dos and don'ts of bedroom service and how does each department/role of the hotel impact that intimate space?

It is never easy to arrive late in the evening to any hotel. The guest may be tired and probably grumpy and ready to crawl into bed. There have been at least three occasions in the past year when that grumpy guest has been me. After a long day of work, travel and transitions, I was ready for my rest. After checking in, it took me less than 10 minutes to unpack, wash my face, brush my teeth and jump into a soft, clean bed. That was the first time I relaxed and felt relieved knowing I was on my way to a well-deserved rest.

Little did I know that at 4am, the alarm clock would interrupt that rest and completely disrupt the euphoric state of REM sleep I had just reached. I woke up startled, disoriented, surprised and confused. I tried to remember what meeting I had, what commitment I had made, what reason I had for waking up at 4am. Then, after I was finally wide awake, I realized I had no reason and that the alarm had been set and left by the last guest. Now, I was angry. Why didn't housekeeping check the clock and especially the alarm to make sure my sleep would not be interrupted? Falling back asleep was not easy or peaceful from that moment on, especially since I could not wait to wake up and complain about this overlooked step. As I mentioned, this happened at least three times last year, and two of those occasions were on weekends, my free pass for a late sleep that was not to be.

Checking the clocks for accuracy, making sure a pleasant volume and station are on for the first time the guest opts to turn on the radio or alarm, making sure the alarm is not on when a new guest checks in and even cleaning the clock since dust seems to accumulate in the little crevices would seem to be part of basic steps in clock etiquette and bedroom service. Yet guests frequently exchange "alarm clock nightmare" stories that leave them feeling unrested and unhappy.

Another bedroom moment that can go awry is the search for plugs, internet connections and television instructions. Most business travelers like to set up their computers and recharge their phones the minute they enter their room. Each minute counts and after being on the road, they want to be able to 'connect', plug in and view immediately. Many times those guests must go on the "plug hunt" to find just one socket that does not already have a light fixture, TV, phone or clock already using the space. Sometimes, the guest must move or crawl under furniture to find the elusive plug. Then, the guest must decide what to unplug so that plug space opens up. What if hoteliers made sure that there was easy, accessible plug space waiting for the arriving traveler's electronic apparatus. What if they even provided a diagram or brief description of where/how to plug in quickly when the guest checks in or made sure available plugs were as easy to see and find as the bottled water when the guest enters the room?

Internet connections, cables and codes can be another conundrum when setting up camp in the bedroom. Seems like more often than not, guests have to call the front desk after they get to the room to get a cable, to get a code or simply find out how to connect. Front desk staff could be trained to add a few additional statements to their welcome and room overview when the guest checks in. Better yet, they could provide a "FAQ" (frequently asked questions) card if the guest is interested in hooking up right away.

The FAQ card concept could also help with other areas that are often confusing or upsetting to guests such as operating the TV, location of hair dryers, extra pillows or blankets and even temperature control. Hotel management could actually ask housekeeping, engineering, room service, phone operators and security to provide input/ideas on questions/problems that come up most frequently while guests are in their rooms and determine solutions and ways to fix/enhance the guest experience based on that live data and feedback. Those same departments would probably feel more empowered and motivated by simply being asked directly how they believe the guest experience and bedroom service could be improved.

Late night courtesies and early morning thoughtfulness could also make a big difference in bedroom service. One hotel had a soothing aquarium screen saver on the TV when checking in. It had a soothing effect on travelers who arrived late and anxious after some difficult moments. Another nice touch is a late night welcome note waiting on the guest pillow along with mints and fresh water. That little bit of empathy can go a long way in making guests feel appreciated and understood while they are away from home. Housekeeping staff could brainstorm on different or special strategies to make each stay more memorable depending on the time of day a guest checks in. The Front Desk could ask each guest what time they would like housekeeping to knock on the door for cleaning. Many times the guest has no choice and must get up from their beds to answer or lock the door before housekeeping walks in and sees them in their pajamas. How wonderful to give guests that choice and alert housekeeping to those guest preferences.

Smells can also impact the room experience as all senses are in play when guests enter the room. Does the room smell like bug spray? Deodorizer? Mold? Does it smell stagnant because the air was not on? Are there funny looking or smelling dust balls or other objects under the beds or couches? Do the trash cans have an odor, even if they are empty? When guests wake up in the morning, will their dishes from the night before still be sitting outside their room? Will they lose their breakfast appetite if they see and smell their old spaghetti, wilted lettuce and half eaten rolls on their way out? Will they learn more about the other guests on their floor as they walk by other half eaten meals left outside room doors? How often is room service or housekeeping checking the floors for these abandoned meals and making sure they are whisked away as soon as possible?

Hoteliers and their teams have so many opportunities to review, improve and enhance the guest experience in the bedroom and everyone can get involved! Consider servicing guests better with better bedroom service. Watch smiles per available room increase along with revenue per available room with bedroom experience management.

Roberta Nedry is President and Founder of Hospitality Excellence, Inc. and has spent over 32 years exploring, delivering and managing guest and customer experiences and service training. She helps organizations to reach levels of exceptional service and regularly consults with executives and managers on transforming customer experiences. Her Hospitality Excellence Team is internationally recognized for its expertise in creating customer experience strategies that zero in on and inspire the DNA of each client yielding enhanced internal employee experiences and external customer and brand value. Ms. Nedry’s diverse background with both public and private companies allows clients to draw on her extensive career experience for business solutions. Ms. Nedry can be contacted at 877-436-3307 or roberta@hospitalityexcellence.com Extended Bio...

HotelExecutive.com retains the copyright to the articles published in the Hotel Business Review. Articles cannot be republished without prior written consent by HotelExecutive.com.

Receive our daily newsletter with the latest breaking news and hotel management best practices.
Hotel Business Review on Facebook
RESOURCE CENTER - SEARCH ARCHIVES
General Search:

JANUARY: Mobile Technology: A Permanent Sense of Immediacy

Michael P. O'Day

For many hotel guests, the most appealing hotels are the properties that offer instant connectivity with the bandwidth capable of supporting multiple devices. As our need for faster speeds and higher quality content continues to grow, hotel guests now expect uninterrupted service putting more pressure on hotel IT building designs. As more and more guests shift to the “always connected” mindset, hotels must be able to deploy technology solutions with minimum downtimes that can grow with the increasing dependence on mobility. Hoteliers must now meet today's guest technology expectations while preparing for tomorrow by installing an infrastructure in which the bandwidth and technology can be expanded as the need arises. READ MORE

Terence Ronson

There’s only one way to view this – we live in a mobile world. Almost any consumer product or service developed today, is most likely created with a mind-set that one day it will somehow be used in a mobile manner. Consigned to oblivion are the days when we need to return to a desk to do email, go to a fixed line to make a phone call, plug into a network port for internet connectivity, have a hard-wired antenna to watch TV, or wear a wired headset to listen to music. READ MORE

Scott Schaedle

It’s no secret that mobile technology has reshaped the consumer travel experience. Today’s traveler can check in and out of a hotel without ever speaking to a human being. That lack of human interaction and direct communication is both a good and bad thing for the hospitality technology industry. From booking a reservation to leaving a review, mobile use continues to rise in the hospitality technology sector, and is not slowing down any time soon. Today, nearly 60 percent of travelers book hotels using a mobile device while 81 percent of travelers find user reviews important when considering which hotel to book. READ MORE

Court Williams

In some ways, running a successful hotel comes down to a proposition both simple and sometimes complex: delivering service that exceeds the expectations of your guests. You need to provide comfort and hospitality, but also something extra to set yourself apart from other properties. Without differentiating yourself in the market, you risk becoming just one of many hotel options, rather than the preferred choice for your market. One valuable way to set yourself apart from your competition is through embracing technological opportunities available to hotels. If you leverage mobile technology, a wealth of options are emerging that can deliver new conveniences and services that enhance the guest experience. READ MORE

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.