Insider: How to Pump Up Your Hotel Fitness Center with Cutting-edge Fitness
By Bryan Green, President & CEO, Advantage Fitness Products
Mr. Bryan Green
The fitness industry is characterized by changing trends and often times, dynamic changes in technology. Digital technology’s influence in the fitness world is currently stronger than ever, challenging hospitality professionals to enter the digital age, as virtual-reality-based, and other new digital technologies and software are re-shaping the way people exercise. This is a critical factor that hotel and resort professionals need to embrace if they hope to drive truly bottom line results and keep their fitness offerings in line with what consumers are seeking. There’s no doubt that access to exemplary and contemporary technological advances in fitness amenities has become a top of mind concern for both business and vacation travelers. Therefore it’s paramount that hotel and resort executives keep their fingers on the pulse of the dynamic changes that are taking place in world of technology-based fitness.
For a valuable preview of the technological advances taking place in the fitness industry, I encourage you to check out my article in the Hotel Business Review, “How to Pump Up Your Hotel Fitness Center with Cutting-edge Fitness”. Digital interactive fitness products spawned by the digital gaming industry, or the ability to carry video-based personal training programs wherever you go through a simple USB device, are just two examples of the things that hotel and resort executives should considering to ensure that guest satisfaction and bottom line returns are maximized by maintaining a truly contemporary service offering reflective of today’s hottest training methods.
At Advantage Fitness Products, we’ve carved a unique niche’ in providing our unique brand of fitness-business expertise to the top brands in the hospitality industry. We’ve built our company’s success on educating the industry on the oft-overlooked significance of the hotel fitness experience to not only keeping customers happy, but also in driving new and valuable revenue streams. Again, I encourage you to check out my story in this week’s issue. And for those who may have relegated fitness to merely an ancillary consideration, I hope the information might help you see fitness at your facility in a more “valuable” light.
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Bryan Green
President-CEO
Advantage Fitness Products
bgreen@afproducts.com