Insider: 8 Key Points to Effective Integrated Marketing Communications
By Didi Lutz, President, Didi Lutz PR
Ms. Didi Lutz
As a hotelier or hotel manager, among your responsibilities is to communicate messages to your defined public: your guests, employees, the community, and your target audience as a whole. While each of the communications tools for outreach work well individually, such as Advertising and Public Relations, there is a way to unify them in one strategic campaign. When tailored to your hotel’s standards, this dynamic communications strategy can yield remarkable results for your property in terms of outreach.
Integrated Marketing Communications, or IMC, encourages overall consistency in a message. Under the IMC umbrella, there are multiple ways to reach your publics, tailor and disseminate your message via various media outlets.
Read my article in the Hotel Business Review entitled "8 Key Points to Effective Integrated Marketing Communications" and let’s explore together some ideas of how to implement a strategic plan that encompasses your hotel’s image, while reaching out to your guests in the most effective way.
Sincerely,
Didi Lutz
President
Didi Lutz PR
561-628-7422
didi.lutz@gmail.com
