Insider: Boutique Hotels: Partnering with Your Restaurant on PR Efforts
By Didi Lutz, President, Didi Lutz PR
Ms. Didi Lutz
Should Boutique Hotels and Their Restaurant(s) Intergrate When It Comes to PR?
The answer is sometimes yes, sometimes no, and sometimes yes and no. It really depends on the relationship you create with your on-site restaurant(s), and the quality of public relations opportunities that come your way.
The key is communication and knowing what is happening in each other’s worlds. Does your PR person collaborate with the PR people of the restaurant — especially if it is managed or owned seperately? Joining hands in promotions can prove to be a successful branding strategy, but there are other times when it does make sense to pursue individual exposure.
But how do you identify the best press and promotional opportunities and how are you best equipped handle them? How do you know when it is appropriate to partner or piggyback on the restaurant’s publicity profile or vice versa?
My article "Boutique Hotels: Partnering with Your Restaurant on PR Efforts" in this week's Hotel Business Review will provide key points that will help avoid communications pitfalls when it comes to yielding the best media relations for your overall property, regardless of your number of on-premise restaurants.
Sincerely,
Didi Lutz
President
Didi Lutz PR
561-628-7422
didi.lutz@gmail.com
