Insider: Promoting a Destination and In Turn Your Hotel
By Didi Lutz, President, Didi Lutz PR
Ms. Didi Lutz
I have been practicing public relations for destinations and hotels for a while and I am pleased to have made it my expertise. Knowing how to promote your hotel may seem easy at first, until you look outside your property and find out what the competition is doing to stand out. Utilizing your destination's hightlights, features and attractions can work to your hotel's advantage, especially if you factor them into your overall media relations strategy.
Even though your property may sell itself for the luxury and amenities it has, there are times when you need to sell the destination first and in turn your hotel.
For example, with the exception of popular metro cities that lure travelers around the clock, there are thousands of destinations that operate by the season, with some alive only for weeks out of the year. The nature of your destination affects hotel occupancy directly and, consequently, the way you manage your business daily.
While bringing this strategy to life is no quick or simple task, there are ways to link destination public relations and marketing to provide your destination with the exposure it needs, and in turn your hotel. The utlimate goal is simple: when travelers and potential guests read about your destination they should automaticalyl think of your hotel as the perfect place to stay.
In order to do this, you need to follow a series of steps that include proper research, media contacts and outlets, relationship building, cooperation from tourism offices in your area and more. Once you get this strategy tailored specifically to your property, there can be little room for error. You just need the right public relations professional to get you the results your hotel needs!
Interested about how to plan a public relations strategy that will incorporate your destination in order to maximize your hotel's exposure? Read my article in this week's Hotel Business Review on "Promoting a Destination and In Turn your Hotel"
Sincerely,
Didi Lutz
President
Didi Lutz PR
561-628-7422
didi.lutz@gmail.com
