Ms. Brown

Ann Brown

Founder

Saltability

With almost 20 years of experience in nearly every aspect of the resort spa business, Ann Brown is an industry veteran whose expertise extends from licensed cosmetologist, esthetician, nail technician and massage therapist to accomplished spa director and business manager. In 2014, she founded Saltability to answer the need for a better treatment in the spa industry and conceived a line of Himalayan salt products that benefit clients as well as their therapists.

By keeping products and services chemical free and eco-friendly, Saltability offers multiple therapeutic benefits in a single treatment, helping client and practitioner alike. Today, Saltability is a spa industry partner that provides quality Himalayan salt stone treatments and products for resort, day, medical and destination spas.

Serving three years on the board of directors for the International Spa Association and five years on the education committee for the ISPA organization, Ms. Brown is trained in all facets of the spa industry and is a founding member of the American Spa Therapy Education and Certification Council, which educates some of the country’s top spas.

She earned a bachelor’s degree in business management from the University of Florida and contributed to the development of ISPA’s Hiring and Training Guide, in addition to helping co-author two textbooks used for spa management degrees at major universities. Ms. Brown has presented on spa management and modalities at ISPA’s annual conference, the American Massage Therapy Association conference, IECSC and more and has served her community as a board member of several nonprofits.

Please visit http://www.saltability.com for more information.

Ms. Brown can be contacted at 888-210-9918 or ann@saltability.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.