Ms. Macy

Elaine Macy

Vice President of Group Sales

Preferred Hotel Group

Elaine Macy is Senior Vice President of Group Sales for Preferred Hotels & Resorts, responsible for overseeing the companyís Group Sales division, handling various events around the world and managing a global team of group sales professionals. She joined the company in 2004.

Ms. Macy started her career in the travel industry working for World Airways before moving into the incentive travel business, spending five years managing and developing the West Coast operations for Tradewind Tours, a leading Hawaiian corporation.

In 1984, Ms. Macy joined Maritz Travel Company as Regional Vice President to pioneer the companyís first West Coast operation. Over a 15-year period, she carried $18 million in sales and had total administrative and sales responsibility for efforts in the region. Shortly thereafter, she opened a new full-service operation for Maritz, turning it into a $40 million group travel and meetings office staffed by more than 100 professionals. The West Coast operation processed more than 40,000 participants each year to destinations around the globe.

In 1995, Ms. Macy became one of seven founding partner of Ambassadors Performance Group, serving as Vice President of Sales and running an office in Northern California. Alongside John Ueberroth and Peter Ueberroth, she helped build Ambassadors into a major incentive travel house.

Ms. Macy can be contacted at 949-719-3354 or emacy@preferredhotelgroup.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.