Mr. Hipsh

Dale Hipsh

Senior Director for Hotel Operations

Hard Rock International

As Senior Director of Hotel Operations for Hard Rock International, Dale Hipsh guides the development of operations for the company’s most significant hotel and casino properties. Currently assigned to the completion and opening of the brand’s first European hotel, Hard Rock Hotel Ibiza in Playa d’en Bossa, Spain, and an upcoming project in Shenzhen, China, Mr. Hipsch’s specialty is to guide large, complex projects with large staff, often in multiple locations.

Mr. Hipsh’s career of 25 years in casino and hotel management began with Hyatt Hotels and Resorts and has included assignments with many industry leaders, including Sun International and its massive Atlantis casino and resort complex on Paradise Island, The Bahamas. He has held various positions with both the Ritz-Carlton Hotel Company, a division of Marriott Corporation, and Hyatt Hotels and Resorts.

As Vice President of Operations for Seminole Hard Rock Hotels & Casinos, Mr. Hipsh guided the simultaneous 2004 openings of two of the world’s most successful casino complexes. At the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, he was responsible for pre-opening and grand opening hotel operations for the 500-room property, as well as food and beverage operations for six restaurants, set up of catering and convention services, special events and facilities operations. During the grand opening project, Mr. Hipsh managed a staff of 1,200 team members.

While Chief Operating Officer of Pearl River Resort, one of the largest gaming operations in the Southern United States, Mr. Hipch guided this mega complex through the turbulent financial crisis of 2008 and 2009.

Mr. Hipsh holds a Bachelor of Science degree in Business Administration from Florida State University, Tallahassee. Dale divides his time between the Caribbean and Florida, where he has a home in Fort Lauderdale.

In addition to his distinguished hotel industry career, Mr. Hipsh is an investor/advisor in notable restaurant properties in South Florida.

He also believes strongly in giving back to the community and is active in several nonprofit organizations, including GLAAD, The Red Cross, WHY and Relief Beads. Just for fun, he likes to explore the unique cultures of the areas he is assigned for new project development

Mr. Hipsh can be contacted at 888-832-7155 or Dale_Hipsh@hardrock.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.