Ms. Brashear

Katie Brashear

Complex Director of Public Relations

Sheraton Phoenix Downtown Hotel

As complex director of public relations for Sheraton Phoenix Downtown Hotel, the premier convention hotel in Arizona, and The Westin Phoenix Downtown, Katie Brashear is responsible for overseeing the public relations initiatives, media and community outreach efforts, social media strategies, advertising plans, content creation, and marketing initiatives for the hotels. She is also the sustainability champion for Sheraton Phoenix Downtown Hotel where she manages and guides the property’s “green” initiatives.

With more than 10 years of professional experience in public relations, marketing, advertising and branding, Ms. Brashear’s strong vision and professional leadership helped shape the two downtown Phoenix hotels into unparalleled and flourishing, urban destinations.

Ms. Brashear joined Sheraton Phoenix Downtown Hotel as director of public relations. Shortly, she assumed the public relations efforts for Sheraton Crescent and the Sheraton Phoenix Downtown Hotel, later in 2012, she assumed The Westin Phoenix Downtown.

Prior to Ms. Brashear’s experience with the Sheraton and Westin brands, she held the marketing manager position and the sustainability champion at W Scottsdale. Ms. Brashear began her hospitality career with Starwood Hotels and Resorts Worldwide in 2007 with W Scottsdale – the hotel opened on September 30, 2008.

Before the hospitality industry, Ms. Brashear worked in public relations for luxury retailer, Neiman Marcus Scottsdale.

Ms. Brashear graduated Magna Cum Laude from Arizona State University’s Barrett Honors College and the Walker Cronkite School of Journalism and Mass Communications with a Bachelor of Arts with an emphasis in public relations and a minor in business.

Ms. Brashear can be contacted at 602-817-5323 or katie.brashear@sheraton.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.