Ms. Buckley

Shruti Buckley

Vice President & Global Brand Manager

Fairfield Inn & Suites, Marriott International, Inc.

Shruti Buckley joined Marriott International, Inc. in 2008 as vice president and global brand manager of the Fairfield Inn & Suites brand. She has accountability for global brand strategy, brand positioning and integrity, and the guest experience for more than 700 hotels worldwide.

Ms, Buckley has more than 15 years of experience in brand and business management, marketing, and strategy development across a variety of categories, including luxury cosmetics, apparel, food and toys. Prior to joining Marriott, she worked for National Geographic, leading all global marketing, public relations, product branding and international retail development efforts for the organizationís Licensing division. Prior to National Geographic, Shruti held product development and brand management leadership roles at Estee Lauder, Unilever and Nestle. She also brings international experience and perspective, having lived and worked in Switzerland and Japan.

Ms, Buckley is a graduate of the University of California, Berkeley, and holds a Bachelor of Science degree in Business Administration with a minor in South East Asian Studies.

Ms, Buckley and her family live in Bethesda, Maryland.

Ms. Buckley can be contacted at 301-380-7770 or ffiheadquarters@marriott.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.