Mr. Advani

Nikheel Advani

Chief Operating Officer & Principal

Grace Bay Resorts

Internationally recognized as one of the industry’s most distinguished hoteliers, Nikheel Advani, Chief Operating Officer and Principal of Grace Bay Resorts, has established his reputation for hands-on management with more than 24 years of experience. In his role as Chief Operating Officer for Grace Bay Resorts, Mr. Advani oversees the operation of Grace Bay Club, the company’s flagship resort, West Bay Club, The Residences at Grace Bay and The Dunes. He is also actively involved in the acquisition of new Grace Bay Resorts in the Caribbean and Latin America.

Over the past decade, Mr. Advani has played an integral role in the resort’s overall growth. He served as the top operational executive in the expansion and renovation of Grace Bay Club as it evolved from a $14 million, 21-room boutique hotel to a full-service luxury resort boasting 82 suites and residences now valued at over $250 million. He is also responsible for the acquisition and repositioning of West Bay Club, an idyllic resort located three miles from Grace Bay Club.

Training and mentoring staff at Grace Bay Resorts is a priority for Mr. Advani who founded Grace Bay Club Hotel School. The school, a first of its kind in Turks & Caicos, is designed to train local hospitality staff in productivity and service. The school employs an experiential learning model with courses in table service, wine and customer communication.

Prior to joining Grace Bay Club, Mr. Advani served as Hotel Manager at the renowned Raffles Hotel Singapore and led the Food & Beverage program for the entire Asia Pacific region. Additionally, Mr. Advani spent seven years with Ritz‐Carlton Hotels internationally where he specialized in hotel openings and operations, moving within the organization from Food & Beverage Manager to Executive Assistant Manager in Ritz‐Carlton properties spanning from Singapore to New York City.

Highly respected with the hospitality industry, Mr. Advani has received numerous awards over the course of his career including two most recently from Island Destinations; ‘Ultimate Hotelier of the Year’ in 2012 and ‘Ultimate Culinary Innovation’ in 2014.

Grace Bay Club is a member of the prestigious Leading Hotels of the World, where Mr. Advani is currently a member of the Global Marketing Advisory Committee. Mr. Advani has also sat on the board of the Turks and Caicos Hotel and Tourism Association for three years, and currently serves on the board of The Bodhi Tree Foundation, a non-profit organization charged with mobilizing support from travelers and the tourism industry to protect places and people around the globe. He also teaches at the renowned Cornell University School of Hotel Administration and the Les Roches International School of Hotel Management.

Mr. Advani graduated from the University of Massachusetts at Amherst with an honors degree in Hotel, Restaurant and Travel Administration in addition to successfully completing the General Manager Program at Harvard Business School. A Singapore national, Mr. Advani is fluent in English and Mandarin and proficient in French and Hindi. Mr. Advani resides on the beautiful island of Providenciales, Turks & Caicos with his wife and daughter.

Mr. Advani can be contacted at 649-946-5050 or nikheel@gracebayresorts.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.