Ms. Daryadel

Madeline Daryadel

Founder/Director

Wedding QuickQuote

Madeline Daryadel is Founder/Director of Wedding QuickQuote with primary responsibility for Sales and Member Satisfaction.

Ms. Daryadel has more than 25 years experience in hospitality sales, specializing in group business, and social markets. She began her career at the Diplomat Hotel in Hollywood, FL., moved to Israel where she assisted the Schiff Hotel Chain in the computerization of their accounting and sales systems.

Returning to the USA she held several managerial positions at the Bonaventure Resort including Director of Social Catering and Associated Director of Sales. Answering the call of the Caribbean, she was the Director of Sales and Conference Services at Frenchman’s Reef and upon returning to the states became the Director of Group Sales at the Crowne Plaza Miami.

In 1997, she recognized the unlimited potential of the Internet, and partnered with Gilda Steiger. They founded MADSearch, one of the first search engines for the hotel industry, distributed MADNews weekly and e-mail advertising to over 50,000 industry professionals. In 2005, they joined with Charles Deyo, President of Cendyn to form MAD-Marketing.

Madeline’s hospitality experience along with her Internet marketing background inspired the creation of Wedding QuickQuote, an instant answer RFP for the wedding, and social event markets.

A graduate of the University of Toledo, Madeline resides in South Florida and is an avid reader, plays a bit of golf and hand builds pottery.

Ms. Daryadel can be contacted at 561-314-3252 or Madeline@MAD-Marketing.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.