Ms. Stirnkorb

Sally Stirnkorb

Marketing Manager

Hilton Carlsbad Oceanfront Resort & Spa

Sally Stirnkorb brings over 16 years of hotel experience to her role as marketing manager for Hilton Carlsbad Oceanfront Resort & Spa. Highly familiar with the San Diego County luxury hotel market, Ms. Stirnkorb joined Hilton Carlsbad Oceanfront from the Park Hyatt Aviara Resort and under its earlier brand, Four Seasons Resort Aviara, she served as marketing and public relations coordinator for a combined 15 years. During this period, she assisted in resort photo shoots, client and press familiarization visits, social media activity, hotel website management, media relations, collateral development and property marketing budgets.

Prior to entering the marketing sector, Ms. Stirnkorb was a catering and conference services coordinator for Four Seasons Aviara, a position she also held earlier at the Westgate Hotel in San Diego.

A passionate supporter of community assistance to children and seniors in need, Sally is also a devoted wife, aunt, dog lover, yoga student, gardener and an avid traveler.

Ms. Stirnkorb can be contacted at 760-602-0800 or sally.stirnkorb@hilton.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.