Mr. Ellis

Bernard Ellis

Vice President of Industry Strategy

Infor Hospitality

Bernard Mr. Ellis is responsible for defining the global go-to-market strategy for the entire Infor solution suite for the hospitality, travel, and leisure industry vertical. In addition to general product positioning, brand messaging, and industry relations, Mr. Ellis also directly oversees product management of Infor’s hospitality-specific PMS, RMS, and POS industry applications, and pursues their tight integration with Infor’s world-class solutions for financial, human capital, enterprise asset, customer experience, and dynamic enterprise performance management. Mr. Ellis also guides these other solution groups on the “last mile” functionality required to achieve specialized hospitality editions that outperform best-of-breed industry solutions, yet are still cost-effective to implement. With his launch of Infor CloudSuite™ Hospitality in 2014, Mr. Ellis marked over 15 years of evangelizing SaaS solutions.

A 25-year hospitality technology industry veteran, Mr. Ellis is especially well suited to ensure the alignment of all Infor hospitality sales, marketing and product management objectives. Prior to Infor, Mr. Ellis held executive positions with IDeaS, a SAS Company, SynXis, now part of Sabre Hospitality, and Micros-Fidelio, now part of Oracle Hospitality. With his broad background in on-property systems, distribution, and revenue management, and having managed strategic initiatives with leading hoteliers like Carlson, Four Seasons, MGM, Kimpton, and the Preferred Hotel Group, Mr. Ellis brings a unique mix of hotel technology experience to the Infor team.

Mr. Ellis is a Certified Hospitality Technology Professional (CHTP), as designated by Hospitality Financial and Technology Professionals (HFTP), and a Certified Revenue Management Executive (CRME), as designated by the Hospitality Sales and Marketing Association International (HSMAI), for whom he has also served as a member of the Revenue Management Advisory Board and past President of the Metropolitan Washington, DC Chapter.

Mr. Ellis received a Master of Professional Studies (now MMH) degree from the Cornell University School of Hotel Administration, and a Bachelor of Arts degree from the College of William and Mary.

Based in Washington, DC, Mr. Ellis is a dual-citizen of the United States and Canada.

Mr. Ellis can be contacted at 202-232-3839 or bernard.ellis@infor.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.