Dr. Marr

Marvee Marr

Assist. Professor

Forbes School of Business, Ashford University; Faculty Member Glion Online

Dr. Marvee Marr is a full-time Assistant Professor at the Forbes School of Business at Ashford University in San Diego, CA. She has been working with Glion on a part-time basis for almost 3 years. Her current position with Glion is as trainer, mentor, dissertation advisor and online instructor.

Dr. Marr received a Doctor of Business Administration in International Business from Argosy University, a Master of Business Administration with a Human Resources concentration from Inter American University, a Master of Fine Arts in Combined Writing from Columbia College, and An Interdisciplinary Studies Bachelor of Arts degree in Communications and Women Studies from University of Missouri.

Dr. Marr has been teaching in higher education for almost two decades. She has taught abroad for more than a decade of her career in areas such as Mexico, Brazil, and Central and Eastern Europe.

Previous to her current position, Dr. Marr served as an Assistant Professor for University of Wisconsin, City University of Seattle-Europe and ITESM in Mexico. She has a background in corporate human resources, hospitality and social science marketing. Dr Marr is the co-author and editor of "Doing Business Abroad: A Handbook for Expatriates". Asongu, J., Ho C., & Marr, M. Greenview Publishing Company (2007).

Dr. Marr can be contacted at marvee.marr@faculty.gliononline.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.