Dr. Marr

Marvee Marr

Assist. Professor

Forbes School of Business, Ashford University; Faculty Member Glion Online

Dr. Marvee Marr is a full-time Assistant Professor at the Forbes School of Business at Ashford University in San Diego, CA. She has been working with Glion on a part-time basis for almost 3 years. Her current position with Glion is as trainer, mentor, dissertation advisor and online instructor.

Dr. Marr received a Doctor of Business Administration in International Business from Argosy University, a Master of Business Administration with a Human Resources concentration from Inter American University, a Master of Fine Arts in Combined Writing from Columbia College, and An Interdisciplinary Studies Bachelor of Arts degree in Communications and Women Studies from University of Missouri.

Dr. Marr has been teaching in higher education for almost two decades. She has taught abroad for more than a decade of her career in areas such as Mexico, Brazil, and Central and Eastern Europe.

Previous to her current position, Dr. Marr served as an Assistant Professor for University of Wisconsin, City University of Seattle-Europe and ITESM in Mexico. She has a background in corporate human resources, hospitality and social science marketing. Dr Marr is the co-author and editor of "Doing Business Abroad: A Handbook for Expatriates". Asongu, J., Ho C., & Marr, M. Greenview Publishing Company (2007).

Dr. Marr can be contacted at marvee.marr@faculty.gliononline.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.