Dr. Vanderbroeck

Paul Vanderbroeck

Chartered FCIPD CC, Leadership Expert

PVDB Consulting; Faculty Member Glion Online

Dr. Paul Vanderbroeck develops leaders through executive coaching, workshops, and assessments. He works with teams and organizations to improve their collaboration and performance. Dr. Vanderbroeck has a particular interest in how leaders and organizations interact most effectively. In other words, he wants to help leaders get the results they want.

In his coaching practice Dr. Vanderbroeck specializes in Career Transitions, Intercultural Integration, making Female Executives successful, Performance Management, and Change. As a consultant and facilitator he is an expert in Effective Teamwork, Change Management, and Talent Management. Dr. Vanderbroeck believes in the importance of starting with a solid diagnosis, whether working with individuals, teams or organizations. Rather than a one-size-fits-all, he chooses from a portfolio of diagnostic instruments. Equally important are clear and ambitious objectives. Other than that, he is able to adapt his style to the needs of the situation and the individual he is working with. He thrives on the success of the people he accompanies.

Dr. Vanderbroeck’s clients are multinational organizations in all sectors, notably Financial Services, Pharmaceuticals, Professional Services, and FMCG. He is a career coach for the Global Leadership Fellows at the World Economic Forum and a Leadership Coach at IMD International. He teaches Leadership in the Executive Education programs of the HEC business schools in Geneva and Lausanne and is HRM faculty for Glion Institute of Higher Education MBA programs.

Dr. Vanderbroeck is one of the authors of Leading in the Top Team (Cambridge 2008), edited by IMD Professor Preston Bottger. He has published in Harvard Business Review, Sloan Management Review, McKinsey Quarterly, Journal of Management Development, and International Journal of Mentoring and Coaching.

Dr. Vanderbroeck holds a BA, MA and PhD in History from the Catholic University of Nijmegen (NL) and is a Chartered Fellow of the Chartered Institute of Personnel and Development (UK). A certified Kenexa, MRG, SHL, PDI, MLQ, BCI, and Linkage International coach, he is qualified in numerous psychometric tests, assessment, selection and 360° feedback processes. He has been trained in consulting to groups at the Tavistock Institute. He keeps his skills up to date through monthly supervision.

Previously Dr. Vanderbroeck has held senior level positions in HR and Talent Management in Royal/Dutch Shell, General Motors, Georg Fisher and UBS. Paul’s working languages are English, French, German and Dutch. Apart from the Netherlands, he has worked and lived in the US, France, Germany and Switzerland.

Dr. Vanderbroeck can be contacted at paul.vanderbroeck@faculty.gliononline.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.