Dr. Vanderbroeck

Paul Vanderbroeck

Chartered FCIPD CC, Leadership Expert

PVDB Consulting; Faculty Member Glion Online

Dr. Paul Vanderbroeck develops leaders through executive coaching, workshops, and assessments. He works with teams and organizations to improve their collaboration and performance. Dr. Vanderbroeck has a particular interest in how leaders and organizations interact most effectively. In other words, he wants to help leaders get the results they want.

In his coaching practice Dr. Vanderbroeck specializes in Career Transitions, Intercultural Integration, making Female Executives successful, Performance Management, and Change. As a consultant and facilitator he is an expert in Effective Teamwork, Change Management, and Talent Management. Dr. Vanderbroeck believes in the importance of starting with a solid diagnosis, whether working with individuals, teams or organizations. Rather than a one-size-fits-all, he chooses from a portfolio of diagnostic instruments. Equally important are clear and ambitious objectives. Other than that, he is able to adapt his style to the needs of the situation and the individual he is working with. He thrives on the success of the people he accompanies.

Dr. Vanderbroeck’s clients are multinational organizations in all sectors, notably Financial Services, Pharmaceuticals, Professional Services, and FMCG. He is a career coach for the Global Leadership Fellows at the World Economic Forum and a Leadership Coach at IMD International. He teaches Leadership in the Executive Education programs of the HEC business schools in Geneva and Lausanne and is HRM faculty for Glion Institute of Higher Education MBA programs.

Dr. Vanderbroeck is one of the authors of Leading in the Top Team (Cambridge 2008), edited by IMD Professor Preston Bottger. He has published in Harvard Business Review, Sloan Management Review, McKinsey Quarterly, Journal of Management Development, and International Journal of Mentoring and Coaching.

Dr. Vanderbroeck holds a BA, MA and PhD in History from the Catholic University of Nijmegen (NL) and is a Chartered Fellow of the Chartered Institute of Personnel and Development (UK). A certified Kenexa, MRG, SHL, PDI, MLQ, BCI, and Linkage International coach, he is qualified in numerous psychometric tests, assessment, selection and 360° feedback processes. He has been trained in consulting to groups at the Tavistock Institute. He keeps his skills up to date through monthly supervision.

Previously Dr. Vanderbroeck has held senior level positions in HR and Talent Management in Royal/Dutch Shell, General Motors, Georg Fisher and UBS. Paul’s working languages are English, French, German and Dutch. Apart from the Netherlands, he has worked and lived in the US, France, Germany and Switzerland.

Dr. Vanderbroeck can be contacted at paul.vanderbroeck@faculty.gliononline.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.