Mr. Perks

Barrie Perks

Vice President Sales & Services

Cincinnati USA Convention & Visitors Bureau

Barrie M. Perks, an experienced sales and marketing professional who has held management positions with some of the nation's most recognized hotels in major cities around the world, joined the Cincinnati USA CVB as Vice President of Sales and Services in October 2006. Mr. Perkslived and worked in Cincinnati for 10 years while serving as Director of Marketing for the Westin Hotel in downtown Cincinnati from 1992 to 1997.

Mr. Perks has led the strategic realignment of the CVB sales team to focus on specific vertical industry market segments rather than geographic regions, as had been done in the past. In 2007, Perksí first full year heading the CVB sales efforts, the team exceeded its room night goal by nearly ten percent. Throughout his tenure with the CVB, the Sales Teamís room night production has consistently grown year over year, with nearly 220,000 rooms booked in 2013.

Mr. Perks implements an aggressive strategic sales and marketing plan to promote the city as a vibrant convention and meetings destination. He works closely with area hotels and convention facilities, and serves as a liaison between the CVB's clients and these facilities. He also develops cooperative programs, familiarization visits and sales missions with the local hospitality industry to effectively market the region, as well as oversees the sales managers and sales budget.

A primary focus area for Mr. Perks is creating a cohesive community and stronger relationship between the local hotels and the CVB, where the entities work collectively toward the goal of increased hotel room nights and attracting high volume, high value meetings and conventions to Cincinnati USA.

He also has held sales, marketing and management positions with hotels including the Westin Bonaventure in Los Angeles; the Renaissance Hotel in Long Beach; the Portofino Resort and Marina in Redondo Beach; the Biltmore in Los Angeles; Hyatt Hotels in Indianapolis and Chicago; Princess Hotels in Bermuda; and Loews Hotels International in London, England.

Mr. Perks can be contacted at 513-632-5394 or bperks@cincyusa.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.