Mr. Chastan, CMP

John Chastan, CMP

General Manager

Kalahari Resorts

John Chastan grew up surrounded by the hospitality business in a family that owned an independent restaurant. He followed this profession into college studying Hotel and Restaurant Management at the University of Wisconsin Stout.

For six years in the 1990’s Mr. Chastan held both operational and sales positions with Residence Inn by Marriott in several locations around the country. For several years he gained experience at convention properties with Hilton Hotels.

Following this Mr. Chastan represented Monona Terrace Convention Center and Alliant Energy Center for the Greater Madison Wisconsin Convention and Visitors Bureau. He joined the Kalahari Resort, Wisconsin Dells in 2003 and has held the positions of Director of Sales and General Manager.

Mr. Chastan is a past board member and Vice President of Finance for Meeting Professional International - Wisconsin chapter. Currently he is the Chairman-Elect of the Wisconsin Hotel and Lodging Association. He has also participated in the original creation of a two-year associate’s degree program in meeting and event planning at Madison Area Technical College.

Mr. Chastan, CMP can be contacted at 608-254-3314 or wigroups@kalahariresorts.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.