Mr. Mills

Scott A. Mills

General Manager

The Beverly Garland

Scott A. Mills is a second-generation hotelier with more than 25 years of hospitality experience. Mr. Mills brings a vast resume of hotel and restaurant management and deep roots in the Los Angeles area to The Beverly Garland. In this role, Mr. Mills leads the re-brand to The Garland and $20 million dollar renovation of the iconic North Hollywood hotel, which is set to debut summer 2014.

Mr. Mills' impressive resume in the hospitality industry makes him an asset to The Beverly Garland team. Throughout his experience in the industry, from directing food and beverage concepts to managing general operations and guest experiences, Mr. Mills has successfully overseen numerous hotel and restaurant launches, re-openings, renovations and complete rebrands.

Mr. Mills’ career began shortly after he graduated with a Bachelor of Science Degree in Hotel Administration from the William F. Harrah College at University of Nevada, Las Vegas. His first hotel management position was at the marquee Four Seasons Hotel Los Angeles at Beverly Hills, where he held numerous leadership roles that lead to nearly eleven years of promotions at four properties in the Four Seasons brand.

Since then, Mr. Mills has been at the forefront of several hospitality operations including his role as assistant director of food and beverage at the Four Seasons Resort and Club in Dallas and at the The Beverly Wilshire, a Four Seasons Hotel, where he re-launched the property’s signature restaurant, THEBlvd. As opening director of food and beverage at the Four Seasons Hotel Silicon Valley, the brand’s first boutique-styled property launch, Mr. Mills was responsible for the launch of local favorite Quattro Restaurant and Bar.

Later, Mr. Mills worked as general manager at the iconic boutique Avalon Beverly Hills, a Viceroy Hotel, where he was responsible for the re-concept and launch of the property’s Oliverio restaurant, which replaced the former blue on blue concept.

Mr. Mills also spearheaded the complete renovation and re-positioning of the Chamberlain West Hollywood, a Viceroy Hotel, in Los Angeles and was most recently vice president of hospitality operations for The Siegel Group in Las Vegas, which included managing all aspects of the group’s portfolio of four hotels and the corporate office.

Mr. Mills can be contacted at 818-980-8000 or smills@beverlygarland.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.