Mr. Morris

John Morris

Director of WELL Spa and Salon at Grand Geneva Resort & Spa

Grand Geneva Resort & Spa

Director of the WELL Spa + Salon at Grand Geneva Resort & Spa, John Morris, joined the team with more than 30 years of experience working and managing spas and fitness centers throughout the eastern United States. Mr. Morris entered the industry working at the Amelia Island Plantation in Florida as the Director of Spa and Fitness and Tennis Operations. There he managed facilities used by 1,800 club members and coordinated several parts of the WTA Bausch and Lomb professional tennis tournaments.

He also worked as the Director of Spa and Recreation at the top tier WaterColor Inn and Resort in Santa Rosa Beach, Florida, where he managed a staff of over 80 people and created and managed the ASBA's number one tennis center in America. Mr. Morris then moved to Essex, Vermont where he worked at the Essex Resort to design the spa, the membership plan and then coordinate the grand opening of The Spa at The Essex.

Most recently, Mr. Morris has worked as at several top tier locations including The Serenity by the Sea Spa in The Hilton Sandestin Beach in Florida, Hawks Cay Resort under WTS International in the Florida Keys, and The Avani Spa at the Abbey Resort in Fontana, Wisconsin.

In these locations, Mr. Morris has served as Director of Spa and Fitness where he has managed budgets of over $2.5 million, supervised and mentored staff, managed several successful redesigns and renovations, and landed several prestigious awards for the properties including Conde Nast and Trip Advisor accreditations.

A Massachusetts native, Mr. Morris attended Boston College where he received his degree in marketing and minored in finance.

Mr. Morris can be contacted at 800-558-3417 or info@grandgeneva.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.