Mr. Fawell

Richard Fawell

Design & Managing Principal

VOA Associates Incorporated

Rick Fawell, AIA, NCARB, IIDA, is currently Design and Managing Principal of the two VOA offices in China and has been designing and planning Hotel, Resort and Residential projects over the past 35 years across the United States and currently in China and Southeast Asia.

Mr. Fawell has studied, worked and lived in Paris, France and Helsinki, Finland as well as Boston and Chicago in the United States and since 2009 has resided in Beijing. The Beijing and Shanghai offices of VOA are responsible not only for the hospitality work in China but also currently in South Korea, Vietnam and Cambodia. VOA is also in the midst of large resort master-planning projects throughout Asia.

Mr. Fawell has been with VOA as a Principal for the past 19 years, the past seven years predominantly in Asia. VOA is currently in various stages of design and construction on new luxury hotels, residential projects, and resorts throughout China and the rest of Asia.

Mr. Fawell can be contacted at 312-453-7554 or rfawell@voa.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.