Mr. Fawell

Richard Fawell

Design & Managing Principal

VOA Associates Incorporated

Rick Fawell, AIA, NCARB, IIDA, is currently Design and Managing Principal of the two VOA offices in China and has been designing and planning Hotel, Resort and Residential projects over the past 35 years across the United States and currently in China and Southeast Asia.

Mr. Fawell has studied, worked and lived in Paris, France and Helsinki, Finland as well as Boston and Chicago in the United States and since 2009 has resided in Beijing. The Beijing and Shanghai offices of VOA are responsible not only for the hospitality work in China but also currently in South Korea, Vietnam and Cambodia. VOA is also in the midst of large resort master-planning projects throughout Asia.

Mr. Fawell has been with VOA as a Principal for the past 19 years, the past seven years predominantly in Asia. VOA is currently in various stages of design and construction on new luxury hotels, residential projects, and resorts throughout China and the rest of Asia.

Mr. Fawell can be contacted at 312-453-7554 or rfawell@voa.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.