Mr. Chacon

Raul Chacon

Director, Loss Control

EMPLOYERS

Raul Chacon is an expert on loss control and workplace safety with more than 21 years of experience.

As the Director of Loss Control for specialty workers’ compensation insurance carrier EMPLOYERS, Chacon has helped many hotels and other small businesses to take a strategic approach to risk management to improve their workplace safety and ultimately control related costs.

Chacon is an expert at performing risk analysis for a variety of industries and making appropriate recommendations to reduce and prevent work-related injuries. He has also successfully coordinated and conducted training seminars for loss control staff, agents and policyholders.

Chacon holds a BS degree in Industrial Technology from California State University-Fresno.

Mr. Chacon can be contacted at 888-682-6671 or RChacon@employers.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.