Mr. Watson

Scott Watson

Vice President of Sales & Marketing

M3 Accounting + Analytics

Scott Watson has nearly three decades of enterprise consulting, direct sales, sales management and sales team building experience in the financial software and technology industries. His current responsibilities include leading the sales and marketing efforts of M3 Accounting + Analytics to achieve short-term corporate sales and performance objectives, while working with the other members of the executive team to envision and develop long-term strategies, ensuring M3ís continued growth and expansion.

While M3ís domestic footprint continues to increase, the company is positioning for expansion internationally in 2015. Mr. Watson looks forward to establishing an international presence and carrying the culture that has made M3 the back-office software company of choice for over 3,600 properties in the United States to properties and countries around the globe.

Scott attributes his professional success to faith, family and consistently building and developing teams with exceptional and diverse talent. Since Scott joined M3 in 2011, the company has had consecutive years of record growth and the customer base has grown by over 60%.

As Executive Vice President of Sales and Marketing for M3, Scott has participated as a panelist at The Americas Lodging Investors Summit (ALIS) and has spoken on the value of hosted technology solutions at The Hospitality Industry Technology Exhibition and Conference (HITEC). He has also recently presented at the Association of Hospitality Financial Management Education (AHFME) symposium on behalf of M3 University.

Scott holds a Bachelor of Science degree in Business Administration from the University of Arkansas, Fayetteville. He and his wife, Cindy, make their home in Springfield, Missouri. Their daughter, Cara, attends University of Missouri School of Medicine and their son, John, attends the University of Missouri as an undergraduate student.

Mr. Watson can be contacted at 770-531-3730 or

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.