Mr. Watson

Scott Watson

Vice President of Sales & Marketing

M3 Accounting + Analytics

Scott Watson has nearly three decades of enterprise consulting, direct sales, sales management and sales team building experience in the financial software and technology industries. His current responsibilities include leading the sales and marketing efforts of M3 Accounting + Analytics to achieve short-term corporate sales and performance objectives, while working with the other members of the executive team to envision and develop long-term strategies, ensuring M3’s continued growth and expansion.

While M3’s domestic footprint continues to increase, the company is positioning for expansion internationally in 2015. Mr. Watson looks forward to establishing an international presence and carrying the culture that has made M3 the back-office software company of choice for over 3,600 properties in the United States to properties and countries around the globe.

Scott attributes his professional success to faith, family and consistently building and developing teams with exceptional and diverse talent. Since Scott joined M3 in 2011, the company has had consecutive years of record growth and the customer base has grown by over 60%.

As Executive Vice President of Sales and Marketing for M3, Scott has participated as a panelist at The Americas Lodging Investors Summit (ALIS) and has spoken on the value of hosted technology solutions at The Hospitality Industry Technology Exhibition and Conference (HITEC). He has also recently presented at the Association of Hospitality Financial Management Education (AHFME) symposium on behalf of M3 University.

Scott holds a Bachelor of Science degree in Business Administration from the University of Arkansas, Fayetteville. He and his wife, Cindy, make their home in Springfield, Missouri. Their daughter, Cara, attends University of Missouri School of Medicine and their son, John, attends the University of Missouri as an undergraduate student.

Mr. Watson can be contacted at 770-531-3730 or

Coming Up In The May Online Hotel Business Review

Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.