Mr. Watson

Scott Watson

Vice President of Sales & Marketing

M3 Accounting + Analytics

Scott Watson has nearly three decades of enterprise consulting, direct sales, sales management and sales team building experience in the financial software and technology industries. His current responsibilities include leading the sales and marketing efforts of M3 Accounting + Analytics to achieve short-term corporate sales and performance objectives, while working with the other members of the executive team to envision and develop long-term strategies, ensuring M3s continued growth and expansion.

While M3s domestic footprint continues to increase, the company is positioning for expansion internationally in 2015. Mr. Watson looks forward to establishing an international presence and carrying the culture that has made M3 the back-office software company of choice for over 3,600 properties in the United States to properties and countries around the globe.

Scott attributes his professional success to faith, family and consistently building and developing teams with exceptional and diverse talent. Since Scott joined M3 in 2011, the company has had consecutive years of record growth and the customer base has grown by over 60%.

As Executive Vice President of Sales and Marketing for M3, Scott has participated as a panelist at The Americas Lodging Investors Summit (ALIS) and has spoken on the value of hosted technology solutions at The Hospitality Industry Technology Exhibition and Conference (HITEC). He has also recently presented at the Association of Hospitality Financial Management Education (AHFME) symposium on behalf of M3 University.

Scott holds a Bachelor of Science degree in Business Administration from the University of Arkansas, Fayetteville. He and his wife, Cindy, make their home in Springfield, Missouri. Their daughter, Cara, attends University of Missouri School of Medicine and their son, John, attends the University of Missouri as an undergraduate student.

Mr. Watson can be contacted at 770-531-3730 or

Coming Up In The July Online Hotel Business Review

Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether its spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies like brain fitness exercises, electro-magnetic treatments, and chromotherapy but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.