Mr. Watson

Scott Watson

Vice President of Sales & Marketing

M3 Accounting + Analytics

Scott Watson has nearly three decades of enterprise consulting, direct sales, sales management and sales team building experience in the financial software and technology industries. His current responsibilities include leading the sales and marketing efforts of M3 Accounting + Analytics to achieve short-term corporate sales and performance objectives, while working with the other members of the executive team to envision and develop long-term strategies, ensuring M3ís continued growth and expansion.

While M3ís domestic footprint continues to increase, the company is positioning for expansion internationally in 2015. Mr. Watson looks forward to establishing an international presence and carrying the culture that has made M3 the back-office software company of choice for over 3,600 properties in the United States to properties and countries around the globe.

Scott attributes his professional success to faith, family and consistently building and developing teams with exceptional and diverse talent. Since Scott joined M3 in 2011, the company has had consecutive years of record growth and the customer base has grown by over 60%.

As Executive Vice President of Sales and Marketing for M3, Scott has participated as a panelist at The Americas Lodging Investors Summit (ALIS) and has spoken on the value of hosted technology solutions at The Hospitality Industry Technology Exhibition and Conference (HITEC). He has also recently presented at the Association of Hospitality Financial Management Education (AHFME) symposium on behalf of M3 University.

Scott holds a Bachelor of Science degree in Business Administration from the University of Arkansas, Fayetteville. He and his wife, Cindy, make their home in Springfield, Missouri. Their daughter, Cara, attends University of Missouri School of Medicine and their son, John, attends the University of Missouri as an undergraduate student.

Mr. Watson can be contacted at 770-531-3730 or

Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.