Mr. Watson

Scott Watson

Vice President of Sales & Marketing

M3 Accounting + Analytics

Scott Watson has nearly three decades of enterprise consulting, direct sales, sales management and sales team building experience in the financial software and technology industries. His current responsibilities include leading the sales and marketing efforts of M3 Accounting + Analytics to achieve short-term corporate sales and performance objectives, while working with the other members of the executive team to envision and develop long-term strategies, ensuring M3’s continued growth and expansion.

While M3’s domestic footprint continues to increase, the company is positioning for expansion internationally in 2015. Mr. Watson looks forward to establishing an international presence and carrying the culture that has made M3 the back-office software company of choice for over 3,600 properties in the United States to properties and countries around the globe.

Scott attributes his professional success to faith, family and consistently building and developing teams with exceptional and diverse talent. Since Scott joined M3 in 2011, the company has had consecutive years of record growth and the customer base has grown by over 60%.

As Executive Vice President of Sales and Marketing for M3, Scott has participated as a panelist at The Americas Lodging Investors Summit (ALIS) and has spoken on the value of hosted technology solutions at The Hospitality Industry Technology Exhibition and Conference (HITEC). He has also recently presented at the Association of Hospitality Financial Management Education (AHFME) symposium on behalf of M3 University.

Scott holds a Bachelor of Science degree in Business Administration from the University of Arkansas, Fayetteville. He and his wife, Cindy, make their home in Springfield, Missouri. Their daughter, Cara, attends University of Missouri School of Medicine and their son, John, attends the University of Missouri as an undergraduate student.

Mr. Watson can be contacted at 770-531-3730 or

Coming Up In The June Online Hotel Business Review

Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.