Mr. Imerlishvili

Ira Imerlishvili

Lead Designer / Senior Associate

DiLeonardo

Ira Imerlishvili’s adventure with design started at a very young age. As a son of a famous Georgian set designer, he spent most of his childhood on sets of premier theaters and opera houses. He followed his father’s footsteps; first graduating from the Academy of Fine Arts in Tbilisi, Georgia and later, designing sets and costumes for top opera and theatrical performances.

Mr. Imerlishvili brings with him 15 years of experience in hospitality design including high-end urban and resort hotels, restaurants, golf clubs and residential interiors all over the globe. He shares his extensive design experience by mentoring other fellow designers who admire his unique design style and project management skills.

As a Lead Designer / Senior Associate, Mr. Imerlishvili leads teams through the design process from inception of the concept, through the development stages, straight through to the completion and installation.

Mr. Imerlishvili holds a Masters of Fine Arts degree in Interior Architecture & Design from Georgia State University in Atlanta, Georgia. He also recieved a Fine Arts degree in Set, Costume and Lighting Design from Tbilisi Academy of Fine Arts located in Tbilisi, Georgia.

“Excellent results are achieved by engaging clients into the creative process; helping them create what they wanted all along.”

A fun fact about Mr. Imerlishvili is that he designed and hosted the Georgian Hospitality House for the country of Georgia during the Atlanta Olympic Games in 1996.

Mr. Imerlishvili can be contacted at 401-732-2900 or iimerlishvili@dileonardo.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.