Mr. Imerlishvili

Ira Imerlishvili

Lead Designer / Senior Associate

DiLeonardo

Ira Imerlishvili’s adventure with design started at a very young age. As a son of a famous Georgian set designer, he spent most of his childhood on sets of premier theaters and opera houses. He followed his father’s footsteps; first graduating from the Academy of Fine Arts in Tbilisi, Georgia and later, designing sets and costumes for top opera and theatrical performances.

Mr. Imerlishvili brings with him 15 years of experience in hospitality design including high-end urban and resort hotels, restaurants, golf clubs and residential interiors all over the globe. He shares his extensive design experience by mentoring other fellow designers who admire his unique design style and project management skills.

As a Lead Designer / Senior Associate, Mr. Imerlishvili leads teams through the design process from inception of the concept, through the development stages, straight through to the completion and installation.

Mr. Imerlishvili holds a Masters of Fine Arts degree in Interior Architecture & Design from Georgia State University in Atlanta, Georgia. He also recieved a Fine Arts degree in Set, Costume and Lighting Design from Tbilisi Academy of Fine Arts located in Tbilisi, Georgia.

“Excellent results are achieved by engaging clients into the creative process; helping them create what they wanted all along.”

A fun fact about Mr. Imerlishvili is that he designed and hosted the Georgian Hospitality House for the country of Georgia during the Atlanta Olympic Games in 1996.

Mr. Imerlishvili can be contacted at 401-732-2900 or iimerlishvili@dileonardo.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.