Mr. Simmel

Keith Simmel

Principal

Cooper Carry

Keith Simmel is a Principal in Cooper Carry's hospitality studio. He joined Cooper Carry in 1992, was named Associate in 2003, Associate Director in 2005 and Principal in 2008. He has worked on numerous luxury hotels, resorts and conference centers across the United States. Some of his more notable projects include The Sanctuary at Kiawah Island, South Carolina, a 255-room hotel, spa and conference center that has garnered numerous awards and accolades, including a coveted 5-star award from Mobil for both the hotel and spa. The Westin Alexandria & Jamieson Condominiums. The full service hotel is located in the Carlyle development of old town Alexandria, Virginia. The 14-story, 338,000 square foot facility consists of 320 hotel rooms, 79 luxury condominiums and approximately 18,000 square feet of meeting space, all sitting atop 2-1/2 levels of underground parking. The luxury condominiums are configured in units ranging from studios to 3 bedrooms, each with full kitchen, laundry, and 1 to 2-1/2 baths.

Most recently, Mr. Simmel has been the lead designer for a large mixed-use dual brand (Hyatt Place – Hyatt House) hotel in the historic core of Charleston. This project was especially significant due to its location in the historic district of the city, requiring extensive multi-agency reviews to validate the design alignment with historically significant King Street neighborhood. Mr. Simmel also recently completed the dual-branded Residence Inn and Courtyard Hotel as part of a larger development that included an office building, a parking deck, and two freestanding restaurants in Lake Nona, just outside Orlando, Florida. Each brand has its own identity on both the exterior and the interior of the building, while still maintaining a unifying overall design composition and material palette. The project opened Fall of 2015.

Mr. Simmel has extensive hospitality renovation experience, including projects for Marriott, Starwood and Four Seasons.

Mr. Simmel can be contacted at 404-240-9534 or keithsimmel@coopercarry.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.