Mr. Sorci

Jason Sorci

Partner & Chief Financial Officer

Architectural Design Consultants, Inc.

Jason Sorci is the Chief Financial Officer, Vice President, and a partner at Architectural Design Consultants, Inc. (ADCI) an architectural firm internationally recognized for its work in the design of hotel resorts and indoor water-parks headquartered in Lake Delton, WI. In addition to his CFO duties, Jason is actively involved in both new client development and project management.

Prior to joining ADCI in 2006, Mr. Sorci managed a structural consulting firm in Madison, WI working with a variety of clients designing and managing the design of several significant indoor waterparks, resorts, and high-rise buildings.

At ADCI, Mr. Sorci uses his background in engineering to help guide project conceptual design, manage key engineering consultants, and provide an additional layer of quality control, constructability review, and construction cost control.

Mr. Sorci received his Bachelorís Degree in Civil Engineering and Masterís Degree in Structural Engineering from Marquette University and a Master of Business Administration from University of Wisconsin Ė Milwaukee.

Mr. Sorci can be contacted at 608-254-6181 or j.sorci@adcidesign.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.