Mr. Hopkin

Sir Royston Hopkin

Owner & Chairman

Spice Island Beach Resort

Sir Royston O. Hopkin KCMG, is a dedicated philanthropist and owner and chairman of the award-winning Spice Island Beach Resort in Grenada. He has had an extensive and distinguished career in the hospitality and tourism industry spanning more than 48 years of contributions to his home country, Grenada, and the entire Caribbean region.

Sir Royston began his tourism career when he joined the family business at the Ross Point Inn in 1965, and at the age of 20, he was appointed to the Grenada Board of Tourism where he served for 18 consecutive years. He holds the distinction of being the first Grenadian to be elected president of the Grenada Hotel Association (an accomplishment at the age of 24), a position he held 14 times.

At a regional level, Sir Royston has served on the board of the Caribbean Hotel & Tourism Association (CHTA), and since 1970, has held numerous positions including director, vice president, president and chairman. During his tenure with CHTA, he founded the Small Hotels Committee, which today is still one of the most important sub-committees. He has also served on the board of the Caribbean Tourism Organization (CTO).

Sir Royston is the recipient of several prestigious awards including the coveted CHTA “Hotelier of the Year” honor, Lifetime Achievement Award from both CTO and CHTA, Grenada’s Silver Anniversary Independence Awards for 25 years of dedicated service, and several other awards from the Grenada Hotel Association. Perhaps his greatest honor occurred in December 2004, when Her Majesty Queen Elizabeth II graciously conferred the title of Knight Commander of The Most Distinguished Order of St. Michael and St. George (KCMG) for his contribution to tourism in Grenada and throughout the Caribbean.

Sir Royston is married to Lady Betty Hopkin and has three children, Ryan, Nerissa and Janelle.

Mr. Hopkin can be contacted at 473-444-4258 or info@spicebeachresort.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.