Mr. Housman

Aaron Housman

Partner

Elevate Research

Aaron Houseman brings over twenty years of executive experience working in high touch industries. He joined Elevate as a partner in the company in 2013, where he oversees new client acquisition, survey program implementation and strategic partnerships. Mr. Houseman is also President of the Board of Directors for the Bluewater Theater Group.

Previously, Mr. Houseman was Founder/CEO of Med Legal, where he grew the company from one employee to 125 employees before selling the company in 2007. The company had offices and employees spread across the United States. In the high touch industry of health management information, Med Legal was considered the gold standard for customer service.

Elevate is the leader in easy to use, low cost guest feedback programs for restaurants, retailers and hotels. They are the first company to package the solutions and services of the larger survey research companies in a manner that is affordable for smaller operators.

Learn more about how Elevate is helping hotel operators focus on creating a better, more consistent guest experience by visiting the website at www.elevateresearch.net/hotel -surveys.

Mr. Housman can be contacted at 952-456-1714 or aaron@elevateresearch.net

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.