Mr. Armbruster

Dennis Armbruster

Vice President and Managing Partner

LoyaltyOne Consulting

As Vice President of LoyaltyOne Consulting Dennis Armbruster leads the development of innovative, analytics-driven loyalty strategies for clients throughout North America. He has more than two decades of consulting experience in the retail, financial, airline, hospitality, telecommunications and pharmaceutical sectors and is an expert in CRM and customer-centric strategy, operation and implementation.

He draws from his extensive background to direct a team of internationally recognized practitioners working with companies across the business spectrum, including Walgreens, Hertz, Best Buy, Canadian Tire, Tim Horton’s, Kellogg’s, Saks Fifth Avenue and Visa International.

By looking at loyalty from an enterprise-wide perspective, Mr. Armbruster helps cultivate LoyaltyOne Consulting’s leadership in sophisticated analytics, financial modeling and concept innovation to develop breakthrough initiatives in customer strategy and experience design. The solutions Mr. Armbruster and his team deliver are grounded in deep consumer insights and custom-tailored to create new economic opportunities.

In addition to his role as Vice President of LoyaltyOne Consulting, Dennis is also COLLOQUY’s Editor-at-Large where he oversees the editorial direction of the COLLOQUY’s resources devoted to the global loyalty-marketing industry. Prior to his role at LoyaltyOne Consulting, Mr. Armbruster developed his loyalty marketing acumen with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. Dennis is also a former Partner at Peppers and Rogers Group. Most recently, he was Vice President and General Manager of Business Development for Lifetouch Inc., where he guided the photography company’s rapid retail expansion across the U.S.

Mr. Armbruster also currently sits on the board of the Direct Marketing Educational Foundation called ‘MarketingEDGE,’ which works to educate, develop, grow and employ students in the field of marketing.

Please visit http://www.loyalty.com for more information.

Mr. Armbruster can be contacted at 416-228-6500 or darmbruster@loyalty.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.