Mr. Armbruster

Dennis Armbruster

Vice President and Managing Partner

LoyaltyOne Consulting

As Vice President of LoyaltyOne Consulting Dennis Armbruster leads the development of innovative, analytics-driven loyalty strategies for clients throughout North America. He has more than two decades of consulting experience in the retail, financial, airline, hospitality, telecommunications and pharmaceutical sectors and is an expert in CRM and customer-centric strategy, operation and implementation.

He draws from his extensive background to direct a team of internationally recognized practitioners working with companies across the business spectrum, including Walgreens, Hertz, Best Buy, Canadian Tire, Tim Horton’s, Kellogg’s, Saks Fifth Avenue and Visa International.

By looking at loyalty from an enterprise-wide perspective, Mr. Armbruster helps cultivate LoyaltyOne Consulting’s leadership in sophisticated analytics, financial modeling and concept innovation to develop breakthrough initiatives in customer strategy and experience design. The solutions Mr. Armbruster and his team deliver are grounded in deep consumer insights and custom-tailored to create new economic opportunities.

In addition to his role as Vice President of LoyaltyOne Consulting, Dennis is also COLLOQUY’s Editor-at-Large where he oversees the editorial direction of the COLLOQUY’s resources devoted to the global loyalty-marketing industry. Prior to his role at LoyaltyOne Consulting, Mr. Armbruster developed his loyalty marketing acumen with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. Dennis is also a former Partner at Peppers and Rogers Group. Most recently, he was Vice President and General Manager of Business Development for Lifetouch Inc., where he guided the photography company’s rapid retail expansion across the U.S.

Mr. Armbruster also currently sits on the board of the Direct Marketing Educational Foundation called ‘MarketingEDGE,’ which works to educate, develop, grow and employ students in the field of marketing.

Please visit http://www.loyalty.com for more information.

Mr. Armbruster can be contacted at 416-228-6500 or darmbruster@loyalty.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.