Mr. Burger

Ray Burger

Founder & President

Pineapple Hospitality

Ray Burger, Founder and President of Pineapple Hospitality Inc., celebrates his 40+ years of experience in hospitality. His 20+ year hotel management career yielded increased revenues, award winning service, and indispensable insight into hotel operations, sales and marketing.

Mr. Burger has provided and promoted sustainability solutions for the hospitality industry since 1994. Through Pineapple Hospitality, he founded the industry’s first Green Hospitality Conference (2007). He also launched EcoRooms.com, GreenerHotels.com and the comprehensive smoke-free lodging directory FreshStay.com.

His principled approach to greener products, programs and services relies on sustainability, profitability, and a commitment to exceeding guest expectations. Always a believer in the green business community, Ray has partnered with several State and Local Green Lodging programs including Boston Green Tourism, PhilaGreen Hospitality Association, the Green Meeting Industry Council, and Energy Star.

Mr. Burger’s many certifications and awards include Master Hotel Supplier and Certified Hotel Administrator. He is a frequent speaker and writer regarding Sustainability topics pertaining to Hospitality. He authored the EcoSpeak blog for a few years and he is a frequent contributor for Hospitality related publications.

Mr. Burger holds a Bachelor’s degree in Business Management from Missouri State University and enjoys spending time in and around America’s National and State Parks, Trails and Rivers.

Mr. Burger can be contacted at 636-922-2285 or ray@pineapplehospitality.net

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.