Mr. Johnson

Russell A. Johnson

President and CEO

Merchants Information Solutions

Russell A. Johnson, President & Chief Executive Officer of Merchants Information Solutions since 2004, a founding and accredited member of the National Association of Professional Background Screeners (NAPBS), is a respected thought-leader with over 9 years of experience within the employment screening industry.

Mr. Johnson regularly advises organizations and industry groups nationwide on background screening best practices, and the direct positive impact of hiring the best candidates.

Mr. Johnson holds a BS degree in Business Administration from the University of Wisconsin-LaCrosse and is an alumnus of the Graduate School of Bank Management from the University of Virginia. He has numerous business, educational, and professional affiliations and is a respected leader in the financial services industry.

Currently Mr. Johnson serves as a board member and Vice-Chairman of the Executive Committee for the Maricopa Community Colleges Foundation and Board Member and Secretary and Treasurer for the Greater Phoenix Chamber of Commerce. He is also a former member and chairman of the Board of Directors for Consumer Credit Counseling Services.

Mr. Johnson can be contacted at 602-744-3700 or rjohnson@merchantsinfo.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.