Mr. Atanassov

Emil Atanassov

General Manager

Asia Pacific, Sajan, Inc.

Emil Atanassov serves as General Manager, Asia-Pacific and heads up the Singapore office at Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajan’s inception in 1997, its teams of localization professionals have been creating custom solutions for a wide variety of companies in several industries, with unique specialization in the travel and hospitality arena.

The Sajan Singapore office specializes in time-sensitive global content such as websites, marketing materials, customer communications and loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage.

Mr. Atanassov played an integral role in Sajan’s European expansion, helping to establish Sajan’s European headquarters in Ireland. He then led the charge in establishing Sajan’s Asia-Pacific headquarters, which opened its doors in 2011.

Among Mr. Atanassov’s specializations is leading localization and globalization initiatives for the world’s largest travel companies, including the largest airline alliance. He also specializes in assisting clients with quantifying and measuring return on investment for localization. He and his team’s accomplishments encompass a wide variety of revenue-boosting initiatives, including ongoing efforts in optimizing and rewriting hotel descriptive content to produce long-standing benefits such as increased content optimization, greater user experience and higher cost savings.

Mr. Atanassov obtained his degree at the University of Wisconsin-River Falls in the Midwestern United States and is pursuing additional education at Singapore Management University. He continues to lend his topical expertise and insights to publications that focus on global content and localization.

Mr. Atanassov can be contacted at + 65 90174280 or eatanassov@sajan.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.