Mr. Atanassov

Emil Atanassov

General Manager

Asia Pacific, Sajan, Inc.

Emil Atanassov serves as General Manager, Asia-Pacific and heads up the Singapore office at Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajanís inception in 1997, its teams of localization professionals have been creating custom solutions for a wide variety of companies in several industries, with unique specialization in the travel and hospitality arena.

The Sajan Singapore office specializes in time-sensitive global content such as websites, marketing materials, customer communications and loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage.

Mr. Atanassov played an integral role in Sajanís European expansion, helping to establish Sajanís European headquarters in Ireland. He then led the charge in establishing Sajanís Asia-Pacific headquarters, which opened its doors in 2011.

Among Mr. Atanassovís specializations is leading localization and globalization initiatives for the worldís largest travel companies, including the largest airline alliance. He also specializes in assisting clients with quantifying and measuring return on investment for localization. He and his teamís accomplishments encompass a wide variety of revenue-boosting initiatives, including ongoing efforts in optimizing and rewriting hotel descriptive content to produce long-standing benefits such as increased content optimization, greater user experience and higher cost savings.

Mr. Atanassov obtained his degree at the University of Wisconsin-River Falls in the Midwestern United States and is pursuing additional education at Singapore Management University. He continues to lend his topical expertise and insights to publications that focus on global content and localization.

Mr. Atanassov can be contacted at + 65 90174280 or eatanassov@sajan.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.