Asia Pacific, Sajan, Inc.
Emil Atanassov serves as General Manager, Asia-Pacific and heads up the Singapore office at Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajanís inception in 1997, its teams of localization professionals have been creating custom solutions for a wide variety of companies in several industries, with unique specialization in the travel and hospitality arena.
The Sajan Singapore office specializes in time-sensitive global content such as websites, marketing materials, customer communications and loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage.
Mr. Atanassov played an integral role in Sajanís European expansion, helping to establish Sajanís European headquarters in Ireland. He then led the charge in establishing Sajanís Asia-Pacific headquarters, which opened its doors in 2011.
Among Mr. Atanassovís specializations is leading localization and globalization initiatives for the worldís largest travel companies, including the largest airline alliance. He also specializes in assisting clients with quantifying and measuring return on investment for localization. He and his teamís accomplishments encompass a wide variety of revenue-boosting initiatives, including ongoing efforts in optimizing and rewriting hotel descriptive content to produce long-standing benefits such as increased content optimization, greater user experience and higher cost savings.
Mr. Atanassov obtained his degree at the University of Wisconsin-River Falls in the Midwestern United States and is pursuing additional education at Singapore Management University. He continues to lend his topical expertise and insights to publications that focus on global content and localization.
Mr. Atanassov can be contacted at + 65 90174280 or firstname.lastname@example.org