Mr. Panto

Darren Panto

Business Development Director

iRiS Software Systems

Darren Panto, Business Development Director for iRiS Software Systems is responsible for establishing and building long term relationships with the major hotel and cruise-line groups as well as hotel brands. Through key industry partnerships Darren has built the utilization of mobile concierge systems within the hotel environment and has formed essential connectivity partnerships to enhance operation efficiencies for hoteliers.

A people person, Mr. Panto's philosophy is one of working with customers as partners. He started his career in the industry studying a business degree with tourism (BA Hons), focusing on tourism law. Following a spell as a professional cricketer with Sussex CCC (UK), Mr. Panto took some time to travel and experience cultures worldwide, before spending summers in France and Spain working as an overseas holiday representative.

Mr. Panto started working in the tour operator industry 25 years ago working for Intasun and Longwood holidays. He started at the bottom and worked his way up, continuing his career at Peltours as Sales & Marketing Director on the Executive Board. He held the Sales Director position at Mosaic Holidays for two years, and prior to joining iRiS Software Systems he worked as an independent consultant. His work has covered all aspects of the business including customer care, brochure development, website production, marketing, contracting, public relations, sales and product development.

Mr. Panto has exceptional knowledge of working with Israel, Egypt, Jordan, UAE, South Africa, Canary Islands, France, Spain, USA, New Zealand, Turkey, Sri Lanka and Morocco

Please visit http://www.iris.net for more information.

Mr. Panto can be contacted at 44-0-2070-999-242 or darren@iris.net

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.