Mr. Panto

Darren Panto

Business Development Director

iRiS Software Systems

Darren Panto, Business Development Director for iRiS Software Systems is responsible for establishing and building long term relationships with the major hotel and cruise-line groups as well as hotel brands. Through key industry partnerships Darren has built the utilization of mobile concierge systems within the hotel environment and has formed essential connectivity partnerships to enhance operation efficiencies for hoteliers.

A people person, Mr. Panto's philosophy is one of working with customers as partners. He started his career in the industry studying a business degree with tourism (BA Hons), focusing on tourism law. Following a spell as a professional cricketer with Sussex CCC (UK), Mr. Panto took some time to travel and experience cultures worldwide, before spending summers in France and Spain working as an overseas holiday representative.

Mr. Panto started working in the tour operator industry 25 years ago working for Intasun and Longwood holidays. He started at the bottom and worked his way up, continuing his career at Peltours as Sales & Marketing Director on the Executive Board. He held the Sales Director position at Mosaic Holidays for two years, and prior to joining iRiS Software Systems he worked as an independent consultant. His work has covered all aspects of the business including customer care, brochure development, website production, marketing, contracting, public relations, sales and product development.

Mr. Panto has exceptional knowledge of working with Israel, Egypt, Jordan, UAE, South Africa, Canary Islands, France, Spain, USA, New Zealand, Turkey, Sri Lanka and Morocco

Please visit http://www.iris.net for more information.

Mr. Panto can be contacted at 44-0-2070-999-242 or darren@iris.net

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.