Mr. Vanderslice

John T.A. Vanderslice

Global Head, Luxury and Lifestyle Brands

Hilton Worldwide

John T. A. Vanderslice serves as the Global Head of Luxury & Lifestyle Brands, of Hilton Worldwide, which includes Conrad Hotels & Resorts and Waldorf Astoria Hotels & Resorts. Mr. Vanderslice joined Hilton Worldwide in September 2009 and has an extensive background in international hospitality and packaged goods. He has worked at such notable companies as Club Med, Inc. and Kraft General Foods.

Mr.Vanderslice served as President and Chief Executive Officer of Club Med Americas, operator of more than 100 leisure resorts in 30 countries, where he led Club Med's operations in North and South America. He was credited with successfully integrating Club Med's marketing and commercial activities, finance and operations while repositioning the all-inclusive resorts as upscale destinations.

Prior to joining Hilton Worldwide, Mr. Vanderslice served as Chief Executive Officer for Miraval Spa, Tucson, Ariz., where he where he was instrumental in transforming the 13-year old spa into a top-ranked lifestyle resort and launched the first branded lifestyle real estate concept, Miraval Living in New York.

Mr.Vanderslice has also held executive positions with Triarc Restaurant Group, Ft. Lauderdale and its subsidiaries including Arby's and T.J. Cinnamons, Inc. Prior to that, he served in a leadership capacity overseeing legacy brands and new product introductions for Kraft General Foods.

Mr. Vanderslice can be contacted at 703-883-1000 x35255 or john.vanderslice@hilton.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.