Mr. Romei

Michael Romei

Chef Concierge

The Waldorf Towers

Michael Romei has been dubbed "The Ambassador of Hospitality" and he practices his brand of statecraft on both a local and global level. Mr. Romei is the Chef Concierge of the Waldorf Towers/Waldorf Astoria Hotel in New York City. Presidents, heads of state, celebrities, and tourists from around the world seek out Mr. Romei with requests that run the gamut from getting hot tickets to a sold-out show to staging an elaborate marriage proposal. You'll find Mr. Romei in his hotel lobby speaking Italian on the phone, chatting with guests in Spanish and making dinner reservations in French.

Need to charter a jet in an hour to take you to Paris? Done! Or how about that golf cart you need assembled in your suite on Christmas Eve complete with a big, red bow? With pleasure! Or perhaps you're leaving for Hong Kong later in the week for an unexpected business meeting. Mr. Romei will seamlessly provide a hotel, an itinerary, and walking directions to his favorite restaurant, which will also become yours because he's already anticipated your needs. He'll tell you to say hello to the Maitre' d for him whether in Hong Kong or Mumbai or Rome.

Mr. Romei is the insider's insider, knowing where to go and what to do in the far flung corners of the world. Mr. Romei's frequent Waldorf guests will often boast that their favorite concierge in New York set up a complete European vacation for them. In today's competitive luxury hotel market, that is indeed an edge.

Mr. Romei is the General Secretary of the prestigious international organization Les Clefs D'Or, signified by the golden keys that he wears on his lapels. Les Clefs D'Or boasts nearly 4000 members working in 60 countries all of whom have undergone rigorous training in the concierge profession, a lot of that training done by Mr. Romei himself. He logs tens of thousands of miles each year conducting training sessions and seminars all around the world. Mr. Romei teaches the art of hospitality to all levels of hotel staff; from General Managers, to bellhops, to housekeepers, and of course, the concierges. This year alone, Mr. Romei has traveled all over India, the Maldives, The Caribbean, Queenstown, New Zealand, Bangkok, and locally in NYC and USA conducting training sessions. He also spreads the word of just how invaluable concierges are to their hotels. Perhaps the GM of the Movenpick Hotel in Bangalore, India said it best, after one of Romei's training sessions: "The concierge is the face of the hotel. He is the one who interacts with the guests on a daily basis. So it is vitally important to have an excellent and well-trained concierge team."

Mr. Romei has a BA from Manhattanville College, a Master's degree in International Studies from NYU, is a faculty member of NYU's Continuing Education Hospitality Program, and lectures and teaches all over the world.

Mr. Romei can be contacted at 212-872-4718 or michael.romei@waldorfastoria.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.