Ms. Carter

Susanne Carter

Chef Concierge

The Ritz Carlton New York, Central Park

Susanne Carter's career began with a solid education in Europe at The Hotel Management School in Freiburg im Breisgau, followed by a stint in Berlin where she worked at the Hotel Bremen and Schlosshotel Vier Jahreszeiten Berlin. She held several positions at the two hotel properties, from Assistant to the General Manager, Director of Human Resources, and Guest Relations Manager to Front Office Manager.

Ms. Carter moved to New York in 1996, and launched her career in Hotel Management at the Pierre Hotel, then a Four Seasons Hotel, as Assistant Front Office Manager, and continued at the New York Palace Hotel from 1998 to 2000.

She fell in love with the Concierge Profession and was invited back to the Pierre in 2000 to launch this new leg of her career. Ms. Carter's reputation in the industry was so impressive that she was asked to join The Ritz-Carlton New York, Central Park as an Assistant Chef Concierge in 2002. She was an integral part of the hotel’s achieving and maintaining Five Diamonds and Five Stars over the years. During her tenure, she was nominated for Best Concierge of the Year at The Big Apple All Stars Award and won in 2008.

Her long term dedication earned her the Chef Concierge position at The Ritz-Carlton New York, Central Park in 2010. In 2012, she was nominated and was awarded Chef Concierge of the Year at the Hotel Experience Awards Gala. She was recognized by popular vote from a pool of hundreds of NYC hotel professionals.

Ms. Carter has been a proud member of The New York City Association of Hotel Concierge since 2000. She is also a prominent member of Les Clefs d’Or USA since 2005.

Ms. Carter has been featured on HGTV’s Posh Pets, and in numerous publications, including FrontDesk NY, Avenue Magazine, Hemispheres Magazine, and Gourmet Reise, a German publication for the Hotel Industry. Her multi-lingual skills combined with her strong background and solid career have made her one of the most sought-after concierge professionals in New York City.

Ms. Carter can be contacted at 212-521-6040 or susanne.carter@ritzcarlton.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.