Mr. Toomey

Colin Toomey

Concierge

Shangri-La Hotel, Sydney

Colin Toomey is a 25-year veteran of the Concierge profession. He began his career at the Sheraton Brisbane Hotel in the mid 1980's. A native of Sydney, Australia he returned home during the Australian bi-centenary celebrations of 1988 and started work in the lobby of the historic InterContinental Hotel Sydney.

As the Japanese tourism boom of the early 1990's reached its peak Mr. Toomey opened the 470 room Hotel Nikko in Sydney's leafy Potts Point, assuming his first role as Chief Concierge. A final move back into the city in 1995 to the newly opened ANA Hotel, coincided with Colin's acceptance into the Society of the Golden Keys. Receiving his keys from the then International President of Les Clefs d'Or, the legendary Tony Facciolo, was considered by Mr. Toomey to be a highlight of his early career as a professional Concierge.

In the ensuing 18 years Mr. Toomey has risen through the ranks of Les Clefs d'Or, first in his native Australia and then on the International Board of Directors. When elected President of his National Section in 2002 Mr. Toomey became the youngest person to ever hold this position. He presided over a period of strong growth for the Gold Keys in Australia.

Two years later he was entrusted with the Zone Directors role for Oceania, the smallest of the seven regions that make up the international body of UICH. Having been elected onto the International Executive during the Guangzhou Congress of 2009 Mr. Toomey now holds the position of 1st Vice President Les Clefs d'Or and remains the only representative of that body based in the Southern Hemisphere.

During his time at Shangri-La Hotel Sydney, (which took over management from ANA in 2003), Mr. Toomey has received numerous industry awards recognizing his achievements. A two time winner of the Australian Hotels Association Concierge of the Year Award, Mr. Toomey was also a recent recipient of an equivalent honor bestowed by Hotel Management magazine.

Outside of work Mr. Toomey is an avid golfer and bush-walker. He resides in the coastal Sydney suburb of Little Bay with his wife and three young daughters.

Mr. Toomey can be contacted at 612-9250-6018 or colin.toomey@shangri-la.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.