Mr. Parks

Noah Parks

Vice President Digital Marketing

LeadGenix

As VP of Digital Marketing for Leadgenix, Noah Parks is a leading Internet marketing and website promotion expert with 15 years of experience in both retail eCommerce and B2B lead generation. Mr. Parks also serves as the Director of Marketing for the Hospitality Sales and Marketing Association International in New York City, a global organization representing all segments of the hospitality industry.

As VP of Digital Marketing for Leadgenix, Mr. Parks helps shape the company's direction and works closely with the fulfillment team. Mr. Parks is active in providing training & consulting on Internet Marketing to companies and organizations on-site and via web conferences worldwide such as: Kravet Luxury Home Furnishings, Nespresso, Jacques Torres Chocolates, Mont Blanc, and True Blue, to name a few. Mr. Parks excels at adapting and integrating key digital marketing strategies to companies’ specific goals and locations and has done so to hundreds of corporate executives and entrepreneurs around the United States and Canada, the UK, Australia, and New Zealand.

Mr. Parks's entry into the digital world began when his creative and entrepreneurial spirit led him to launch his own candle, bath and body line while on track to attend medical school. In the mid 90's, as the Internet was gaining a foothold in the marketplace, Mr. Parks recognized just how critical of a role it would play in the success of his business. From there, his passion for understanding how to best utilize the Internet and digital marketing grew, and became the launch pad for what would become a new career path.

When he's not helping organizations grow their business, Noah can be found speaking at charity events to raise money for non-profit organizations benefiting children with Down Syndrome and other special needs. As a father of six, He also enjoys jumping off of tall buildings and running into oncoming traffic.

Mr. Parks can be contacted at 801-805-2532 or nparks@leadgenix.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.