Ms. Shimota

Deanna Shimota

Director of Marketing

Sajan, Inc.

Deanna Shimota has more than 13 years of progressive marketing management experience, holding several strategic positions at global organizations such as The Connection, Ceridian and Concur. In 2010 she joined Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajanís inception in 1997, its teams of localization professionals have been creating custom solutions for companies in several industries, with unique specialization in the travel and hospitality arena.

Ms. Shimota leads a marketing team that is on the front lines of gauging client needs and creating on-point content regarding the real-time nature of the hospitality industryís marketing localization requirements. This includes time-sensitive global content such as websites, marketing materials, customer communications, loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage. In response to the explosive localization needs within this industry, Sajan has built a worldwide reputation for excellence in localizing fast-changing content for global hotels, airlines, car rental companies, cruise lines, web-based hotel reservation companies and more.

During her tenure at Sajan, Ms. Shimota has reinvigorated existing programs and built from scratch several initiatives that have proven highly successful. With her forward-thinking, metrics-driven leadership, she continues to increase company visibility and drive growth of new business globally across the organization.

Ms. Shimota holds a degree in marketing communications and an advanced degree in technical communications. Her specializations include creative planning, strategy design and implementation on a global scale, and building and launching programs that foster ever-increasing brand awareness. She finds great satisfaction in leading efforts to educate companies on expanding their global brand presence and ensuring that their messaging resonates with markets around the world.

Ms. Shimota can be contacted at 715-426-9505 or dshimota@sajan.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.