Ms. Shimota

Deanna Shimota

Director of Marketing

Sajan, Inc.

Deanna Shimota has more than 13 years of progressive marketing management experience, holding several strategic positions at global organizations such as The Connection, Ceridian and Concur. In 2010 she joined Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajanís inception in 1997, its teams of localization professionals have been creating custom solutions for companies in several industries, with unique specialization in the travel and hospitality arena.

Ms. Shimota leads a marketing team that is on the front lines of gauging client needs and creating on-point content regarding the real-time nature of the hospitality industryís marketing localization requirements. This includes time-sensitive global content such as websites, marketing materials, customer communications, loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage. In response to the explosive localization needs within this industry, Sajan has built a worldwide reputation for excellence in localizing fast-changing content for global hotels, airlines, car rental companies, cruise lines, web-based hotel reservation companies and more.

During her tenure at Sajan, Ms. Shimota has reinvigorated existing programs and built from scratch several initiatives that have proven highly successful. With her forward-thinking, metrics-driven leadership, she continues to increase company visibility and drive growth of new business globally across the organization.

Ms. Shimota holds a degree in marketing communications and an advanced degree in technical communications. Her specializations include creative planning, strategy design and implementation on a global scale, and building and launching programs that foster ever-increasing brand awareness. She finds great satisfaction in leading efforts to educate companies on expanding their global brand presence and ensuring that their messaging resonates with markets around the world.

Ms. Shimota can be contacted at 715-426-9505 or dshimota@sajan.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.