Mr. Marino

James Marino

General Manager

The Lexington New York City

James Marino is the General Manager of The Lexington New York City. With more than two decades in luxury hospitality and experience in major metropolitan markets such as New York and Chicago, Marino successfully guided the Manhattan hotel through a multi-million dollar transformation.

Mr. Marino joined The Lexington New York City from the Hyatt Arlington in Arlington, Virginia where he served as general manager for three years. His strong background in finance, sales and marketing drove the successful operation of the 318-room hotel; Mr. Marino exceeded Hyatt Arlington’s annual budgeted revenue goal for two consecutive years while also increasing the overall RevPar (Revenue per Available Room) by more than 20%. Under his guidance, the Hyatt Arlington also improved its standing on the international travel review forum, Trip Advisor – jumping from #31 to #9.

Prior to the Hyatt Arlington, Mr. Marino spent two years with Wyndham Hotels and Resorts. As general manager of the Wyndham Glenview Suites in Glenview, Illinois, he placed an emphasis on delivering above-average guest experiences. Mr. Marino’s efforts helped position the hotel among Wyndham Hotels & Resorts top three properties for overall guest satisfaction. His work also earned him recognition within the industry as a nominee for “Illinois Hotelier of the Year” in 2008.

Mr. Marino’s success at the Wyndham Glenview Suites secured him a position as the task force general manager for the brand. As the lead trouble shooting general manager, he was assigned to improve operating results at the Wyndham Princeton Forrestal Hotel and Conference Center in Princeton, New Jersey and the Wyndham Virginia Crossings Resort in Richmond, Virginia.

Mr. Marino’s highly developed management expertise is rooted in his varied experience throughout the country. In addition to his work with globally recognized brands such as Hyatt and Wyndham, Mr. Marino has also lead operations for hotels within the Hilton, Omni and Kimpton portfolios. His exceptional track record for managing distinctive Four Diamond boutique properties is defined by accomplishments that include consistently leading all Kimpton Hotels in their Chicago region in average daily rates, occupancy, guest comment card scores and employee surveys while acting as general manager of Hotel Monaco in Chicago; and earning the AAA Four Diamond Award for Chicago’s Omni Ambassador East in 2004 and 2005, a first in the hotel’s more than 80 year history. His innovative and creative approaches to management resulted in his hotel, the Hotel Monaco Chicago, to appear on the Travel Channel’s “Great Hotels” with Samantha Brown, with its own dedicated 30-minute segment.

Mr. Marino attended the State University of New York at Stony Brook and continued his education at Cornell University’s School of Hotel Administration where he earned his Masters in Professional Studies.

Mr. Marino can be contacted at 212-755-4400 or jmarino@lexingtonnyc.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.