Mr. Fitzgerald

Ryan Fitzgerald

Co-Founder

Net Conversion

Ryan Fitzgerald dreams in pie charts and bar graphs, and is committed to helping his clients understand the importance of these numbers. He leads analytics, reporting and product development for Net Conversion; spending hours poring over Excel spreadsheets and calculating the effectiveness of advertising campaigns.

Mr. Fitzgerald's expertise includes product development, planning and analysis, pricing strategy, corporate finance, online media and advertising and the overall management of a variety of clients, partner and vendor relationships. While he is neurotic about numbers and infatuated with spreadsheets, he is remarkably articulate and fun to be around.

Prior to launching Net Conversion, Mr. Fitzgerald invested his analytical efforts in the travel industry, including the world’s biggest theme parks, Walt Disney World and Universal Orlando Resort. He has a Bachelor of Arts in Economics from the University of Florida and a Master of Business in Finance from Rollins College.

The team at Net Conversion is focused on driving revenue for clients in the travel industry through paid digital marketing along with comprehensive analytics. They won a 2012 Hospitality Sales and Marketing Association International (HSMAI) Gold Digital Marketing Adrian Award for an online video campaign created for the Nassau Paradise Island Promotional Board in partnership with Verb Interactive. The campaign increased website visitation by 30 percent from top-origin markets and delivered 50 percent more leads to partner resorts.

Mr. Fitzgerald can be contacted at 407-241-2044 or ryan@net-conversion.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.