Ms. Barradas

Eliane Barradas

Director of Sales

CasaMagna Marriott Puerto Vallarta Resort & Spa

Eliane Barradas recently joined the executive team at the CasaMagna Marriott Puerto Vallarta Resort and Spa as director of sales for the four-diamond resort. Ms. Barradas strengthened the resort team with more than 16 years of hospitality sales and event experience. As the strategic business leader of the beachfront property’s sales department, Ms. Barradas’ role involves development of on-property sales functions to build long-term, value-based customer relationships to achieve the 433-room property’s sales objectives. She is also responsible for implementing strategies to meet and exceed the needs of guests in the leisure and group sales functions.

Ms. Barradas has achieved an array of professional success at various Marriott properties throughout Mexico and Portugal by increasing social sales and creating loyalty with top companies

Ms. Barradas began her career with Marriott in 1996 as food and beverage director assistant for JW Marriott Mexico City. She also spent time at the Marriott Ixtapan de la Sal Hotel and Spa, Lisbon Marriott Hotel Portugal and Airport Marriott Hotel Mexico City. Prior to joining the CasaMagna Marriott Puerto Vallarta team, she spent three years as associate director of sales for groups and events at The St. Regis Mexico City.

Highlights of her accomplishments include receiving Manager of the Month (February 2012) at The St. Regis, Mexico City and the Continental Europe Event Management Team Special Achievement Award.

Ms. Barradas is a graduate of Universidad Veracruzana and earned a Bachelor of Arts degree in Tourism Business Administration. She also holds a post-grad degree in Tourism Specialization from the Scuola Internatiozionale di Scienze Turistiche in Rome, Italy and earned her MBA from the Universidad Chapultepec in Meixco. She speaks Spanish, English, and Portuguese fluently.

Ms. Barradas can be contacted at 52-322-226-0000 or eliane.barradas@marriott.com

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.