Mr. Bendaña

Fred Bendaña

Senior Vice President, Sales and Marketing

Creative Producers Group

Fred Bendaña is Senior Vice President for Creative Producers Group, a leading producer of large-scale business meetings, special events, media production, and marketing communications. In his role, Mr. Bendaña leads new business development; existing customer growth and retention; brand and market communications; and overall top-line sales and profit growth.

Mr. Bendaña has more than 15 years of experience supporting leading multinational clients with customer marketing and employee engagement endeavors. Prior to Creative Producers Group, Mr. Bendaña worked in various sales leadership roles at Maritz Motivation Solutions, the unit of Maritz Holdings that designs and manages customer loyalty solutions, employee recognition, sales and channel incentives for leading Fortune 500 clients.

Mr. Bendaña earned his undergraduate degree in international business and marketing from Saint Louis University and an M.B.A. from Washington University in St. Louis – Olin Business School. He serves on the Maritz Corporate Giving Council, the alumni board of Washington University, the advisory board for the Global Retail Marketing Association (GRMA), the marketing committee for the board of directors’ at the Magic House, a Children’s Museum in St. Louis, and is active in the American Marketing Association.

Mr. Bendaña can be contacted at 314-367-2255 or fbendana@getcreative.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.