Mr. Wilson

Graham Wilson

Senior Vice President Sales & Marketing

Accor Asia Pacific

Graham Wilson heads the Sales, Marketing and Distribution arm of Accor Hotels in Asia Pacific. Accor iGrahams Europe’s leader in hotels with more than 3,500 properties in 92 countries throughout the world with over 550 hotels in 16 countries across Asia Pacific. In January 2010, Mr Wilson assumed his current position as Senior Vice President Sales, Marketing & Distribution and is part of the global Sales & Distribution management committee. Based in the Asia Pacific headquarters in Singapore, he is responsible for overseeing the company’s overall Sales, Marketing, Loyalty and Distribution strategy throughout the region.

Mr Wilson was previously Vice President Marketing - Asia Pacific for Accor, a position he had occupied since October 2007. Having worked for Accor Hotels for 18 years, he has had the unique opportunity to be part of Accor's “pioneering team” in Asia Pacific which has successfully launched close to 400 hotels and 9 different global brands in this dynamic and fast paced region.

Mr Wilson joined Accor in 1993 and was based in Bangkok as Director of Sales and Marketing until 1997 when he returned to Australia. He was previously Director of Marketing for Resort Hotels of Australia based in Sydney.

Mr Wilson is on the Advisory Board for Atout France and was honoured in 2006 with Accor's top level executive award, the “Gold Bernache” medal.

Accor serves travelers through its luxury and upscale brands Sofitel and Pullman, as well as its midscale Novotel and Mercure products, and economy chains Ibis and All Seasons. In addition, it operates budget brands Motel 6 and Formule 1.

Mr. Wilson can be contacted at 800-6161-367 or graham.wilson@accor.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.