Ms. Lima

Loulu Lima

Principal

LL Consulting

Loulu Lima, CRME, CHBA is an independent hospitality consultant with +20 years in hospitality, specializing in Sales/Marketing/Hotel Distribution/Event and Revenue Management. At each role she has attained the experience to continue to assist hotels and businesses increase their revenues on a B2B and B2C level.

Prior to going out on her own, Ms. Limaís stepping stones encompass launching PriceMatch, a cloud based RMS in the Americas as Director of Sales; Travelzoo as Senior Sales Manager, launching their calendar model; was a Market Manager with Travelocity for 5 years in the NYC market, working with hotels to grow their market share on this channel. In 2009, she received the highest award Travelocity offers as a Golden Gnome Winner.

Since 2008, Ms. Lima has been working on the HSMAI Greater NYC Chapterís Marketing Committee and achieved her CRME and CHBA from HSMAI in 2012. Today, Ms. Lima is the Director of e-Commerce for HSMAIís Austin chapter as well as a member of HEDNA. She has taken her previous experience of revenue management consulting for Intelligent Hotels in addition to being part of the start-up team of the HotelFlash report, to work with hotel partners globally on how to grow their bottom line revenues. Her experience of revenue management began in the late 1990ís at Loews Hotels Corporate office in NYC.

Simultaneously, Ms. Lima previously ran her own catering/craft service business for the film industry while gaining her revenue management experience.

Ms. Lima graduated from Schiller International University in Engelberg Switzerland with a Hospitality Management Degree and a Culinary Arts Degree from the New York Restaurant School.

To contact Ms. Lima visit her website www.llconsulting.info, email loululima@gmail.com or call/text 512-645-5573. www.linkedin.com/in/loululima/

Please visit www.llconsulting.info for more information.

Ms. Lima can be contacted at 512-645-5573 or loulu.lima@gmail.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.