Mr. Nagalia

Sanjay Nagalia

Senior Vice President & Co-Founder

IDeaS - A SAS Company

With more than 20 years of experience in product development and operations, Sanjay Nagalia rejoined IDeaS in 2012 and serves as Chief Operating Officer.

Prior to rejoining IDeaS, Mr. Nagalia co-founded and served as COO of Apex Decisions, a retail revenue management company. Mr. Nagalia co-founded IDeaS and served as VP Products and Services from 1989 to 2001.

He has provided executive leadership as head of development and operations for fast growing global organizations and all aspects of product development, implementation and support.

Mr. Nagalia received a B.S. in Electrical Engineering from the Indian Institute of Technology and a M.S. in Computer Science from the University of Maryland.

Mr. Nagalia can be contacted at 952-698-4200 or sanjay.nagalia@ideas.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.