Mr. Storey

Thomas W. Storey

President of Hospitality

SONIFI Solutions

Thomas (Tom) W. Storey is President of Hospitality for SONIFI Solutions and is responsible for leading all of the Company’s hospitality related strategic initiatives and operational activities.

Mr. Storey is a seasoned hotelier with an extensive hospitality background based on almost 30 years in the industry. Most recently he served as Executive Vice President Business Strategy for Fairmont Raffles Hotels International (FRHI), a leading global hotel company with over 100 hotels worldwide under the Fairmont, Raffles and Swissôtel brands. He was instrumental in the development of FRHI and he helped steer the business through an important period of growth during his recent tenure as President of Fairmont Hotels & Resorts.

Other companies and brands for which he has worked include Marriott Hotels, Carlson Companies, Promus Hotels Corporation and Doubletree Hotels. Through various senior management roles, Mr. Storey has made significant contributions in the areas of business development, strategic planning, hotel technology and sales and marketing.

As a testament to his contributions, Mr. Storey has been honored with numerous awards and acknowledgements which include being named to the list of The Top 25 Industry Leaders for Business Travel News and Travel Agent magazine as well as appearing on the Marketing 100 list as awarded by Advertising Age magazine.

As a leading voice within the hospitality industry, he has also been a member of various organizations including the American Hotel & Lodging Association (AH&LA) and the Travel Industry Association of America (TIAA).

Mr. Storey holds a Master’s of Business Administration degree from the Johnson School at Cornell University and a Bachelor’s degree in Economics from Bates College.

Mr. Storey can be contacted at 605-988-1510 or publicrelations@sonifi.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.