Mr. Candeias

Mario Candeias

Regional Director, Lisbon

Pestana Hotels and Resorts

Mário Candeias is a 23-year hotel veteran, currently serving as Regional Director Lisbon of Pestana's Luxury Hotels. Pestana is Portugal’s leading hotel chain, operating over 90 properties in 15 countries, with assets valued in over €1 billion. He is currently based in Lisbon, managing Pestana’s luxury hotels affiliated to The Leading Hotels of the WorldTM, of which it is the largest operator in the Iberian Peninsula (by room count), namely the world-acclaimed Pestana Palace, Hotel & National Monument.

He previously worked for other prestigious Portuguese hotel brands, in the luxury and upper upscale segments, managing both resort and urban properties.

Mr. Candeias has also an extensive consulting and teaching collaboration with prestigious institutions in Portugal and abroad, such as the Faculty of Economics of the University of Algarve, Hotel Management School in the Algarve and Lisbon/Estoril. He has led seminars and master classes throughout the country, by request of Tourism & Hospitality related institutions. Areas covered range from Hotel Development to Operations, Destination Management and Competitiveness.

Mr. Candeias is an avid writer, on Tourism and Hospitality, Economics, Management and Politics.

Mr. Candeias holds a Bachelor’s Degree in Hospitality & Tourism Management, from HotelSchool Algarve and Lisbon/Estoril, specializing in Hotel Operations (both Rooms and F&B) and Marketing & Sales. He then completed a College Degree in Marketing Management plus an MBA at the Faculty of Economics University of Algarve.

Faithful to his lifelong learning commitment, Mr. Candeias coursed several Executive Education programs abroad, namely Advanced Hospitality Management in University of Cornell, Cornell School of Hotel Administration, NY, USA, and École Hotellière de Lausanne, Switzerland. He also studied Corporate Finance at Harvard Business School, MA, USA and Insead, France.

Please visit www.pestana.com for more information.

Mr. Candeias can be contacted at 351-210-428-426 or mario.candeias@pestana.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.