Mr. Candeias

Mario Candeias

Regional Director, Lisbon

Pestana Hotels and Resorts

Mário Candeias is a 23-year hotel veteran, currently serving as Regional Director Lisbon of Pestana's Luxury Hotels. Pestana is Portugal’s leading hotel chain, operating over 90 properties in 15 countries, with assets valued in over €1 billion. He is currently based in Lisbon, managing Pestana’s luxury hotels affiliated to The Leading Hotels of the WorldTM, of which it is the largest operator in the Iberian Peninsula (by room count), namely the world-acclaimed Pestana Palace, Hotel & National Monument.

He previously worked for other prestigious Portuguese hotel brands, in the luxury and upper upscale segments, managing both resort and urban properties.

Mr. Candeias has also an extensive consulting and teaching collaboration with prestigious institutions in Portugal and abroad, such as the Faculty of Economics of the University of Algarve, Hotel Management School in the Algarve and Lisbon/Estoril. He has led seminars and master classes throughout the country, by request of Tourism & Hospitality related institutions. Areas covered range from Hotel Development to Operations, Destination Management and Competitiveness.

Mr. Candeias is an avid writer, on Tourism and Hospitality, Economics, Management and Politics.

Mr. Candeias holds a Bachelor’s Degree in Hospitality & Tourism Management, from HotelSchool Algarve and Lisbon/Estoril, specializing in Hotel Operations (both Rooms and F&B) and Marketing & Sales. He then completed a College Degree in Marketing Management plus an MBA at the Faculty of Economics University of Algarve.

Faithful to his lifelong learning commitment, Mr. Candeias coursed several Executive Education programs abroad, namely Advanced Hospitality Management in University of Cornell, Cornell School of Hotel Administration, NY, USA, and École Hotellière de Lausanne, Switzerland. He also studied Corporate Finance at Harvard Business School, MA, USA and Insead, France.

Please visit www.pestana.com for more information.

Mr. Candeias can be contacted at 351-210-428-426 or mario.candeias@pestana.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.