Mr. Jacobs

Craig Jacobs

Senior VP Group Sales

Preferred Hotel Group

With more than 30 years experience in hospitality sales and marketing, Senior Vice President of Group Sales Craig Jacobs leads Preferred Hotel Group’s worldwide group sales efforts, overseeing a team of more than 20 sales executives.

Since joining Preferred in 2004, Mr. Jacobs has achieved dramatic growth of group sales production for member hotels across the company’s five brands, which includes an all-time record in future contracted room revenues for hotels in February 2013, and played a critical role in the creation and implementation of PHGMeetings.com, a comprehensive online RFP management system.

Mr. Jacobs can be contacted at 949-719-3340 or cjacobs@preferredhotelgroup.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.