Ms. Verrill

Ashley Verrill

Market Analyst

Software Advice

Ashley Verrill is a Market Analyst at Software Advice, a website dedicated to providing detailed reviews, comparisons and research to help organizations choose the right software. As an analyst on the marketing team, she publishes researches, blogs and reviews on new and emerging software. She focuses primarily on CRM, contact management software, customer service software, help desk software, social media applications, business telephony and hotel management software. She regularly interviews top thought leaders in the space, including R “Ray” Wang, Denis Pombriant, Brent Leary, Esteban Kolsky, Brian Vellmure and Paul Greenberg.

Additionally, Ms. Verrill serves as the Managing Editor for the Customer Service Investigator, a blog dedicated to research and reports on customer support and customer experience strategy. There, she manages a network of guest contributors, along with posting her own material.

Ms. Verrill is also a regular contributor to CIO.com and GigaOM, including a recent feature on the future of social customer service technology. Her work has been cited in myriad top-tier publications including Forbes, The New York Times, Yahoo! News, Business Insider and Inc. She has been participated in several notable speaking engagements, including a presentation at Hewlett Packard’s 2013 Social Support Summit in Orlando, Fla.

Previous to her current position, Ms. Verrill worked for five years as a Web Editor and Reporter for the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Her beats at that time included entrepreneurship, healthcare, hospitality, insurance, employment and nonprofit. She also spent time in sales management and advertising with an Austin-based startup. Ms. Verrill graduated from the University of Texas with a bachelor's degree in journalism.

Ms. Verrill can be contacted at 512-582-2314 or ashleyverrill@softwareadvice.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.