Ms. Verrill

Ashley Verrill

Market Analyst

Software Advice

Ashley Verrill is a Market Analyst at Software Advice, a website dedicated to providing detailed reviews, comparisons and research to help organizations choose the right software. As an analyst on the marketing team, she publishes researches, blogs and reviews on new and emerging software. She focuses primarily on CRM, contact management software, customer service software, help desk software, social media applications, business telephony and hotel management software. She regularly interviews top thought leaders in the space, including R “Ray” Wang, Denis Pombriant, Brent Leary, Esteban Kolsky, Brian Vellmure and Paul Greenberg.

Additionally, Ms. Verrill serves as the Managing Editor for the Customer Service Investigator, a blog dedicated to research and reports on customer support and customer experience strategy. There, she manages a network of guest contributors, along with posting her own material.

Ms. Verrill is also a regular contributor to CIO.com and GigaOM, including a recent feature on the future of social customer service technology. Her work has been cited in myriad top-tier publications including Forbes, The New York Times, Yahoo! News, Business Insider and Inc. She has been participated in several notable speaking engagements, including a presentation at Hewlett Packard’s 2013 Social Support Summit in Orlando, Fla.

Previous to her current position, Ms. Verrill worked for five years as a Web Editor and Reporter for the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Her beats at that time included entrepreneurship, healthcare, hospitality, insurance, employment and nonprofit. She also spent time in sales management and advertising with an Austin-based startup. Ms. Verrill graduated from the University of Texas with a bachelor's degree in journalism.

Ms. Verrill can be contacted at 512-582-2314 or ashleyverrill@softwareadvice.com

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.